The Walt Disney Company has decided to invest in the creation of successful new cable channel called Viceland, which involve “fresh” audience and raise ratings.
A few weeks after the initial investment, Disney has doubled the amount of investment in a digital media company Vice Media; as a result of the total transaction amount is $ 400 million.
Cash infusion increased the share of Disney’s media companies to 10%. Such investment is aimed at creating a new cable channel Viceland, which should start in February 2016. New cable TV will be filled with entertainment programs.
Generous Disney’s investments to the new project are driven by the company’s desire to attract a new audience and to provide the public an advanced modern television, which will be interesting for everyone.
The deal was initiated in November 2015. And then Vice Media representatives said that initially the new channel Viceland will be broadcast to about 70 million US homes.
Despite the opinion of skeptics who do not believe in the success of the planned new project, Disney argues that the developed concept will help them to succeed in this matter and to achieve high rankings. Also at Disney said that Viceland can be completely separated from its own brands.
According to the rating of Forbes, Walt Disney became the most profitable company in Hollywood at the end of 2014, its turnover in 2014 was $ 7.2 billion, and revenues of $ 1.7 billion. And it was the highest result among the largest film studios in Hollywood (Disney beat competitors such as Warner Bros with the income of $ 1.2 billion, Sony with the income of $ 540 million and Paramount with the income of $ 219 million).
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