Four world’s biggest enterprises who producing tobacco products – British American Tobacco, Imperial Tobacco, Philip Morris International and Japan Tobacco International appealed this week to the court against the government, where they are opposed to the introduction of a new law in Britain banning branded a pack of cigarettes.
According to the law, which will come into force in mid-2016, all cigarettes will be of the same single-color packs. Companies called such innovations as illegal, it violates their right to the use of its brands without restrictions.
If the law comes into force, the Great Britain will be the third country where cigarettes are sold in the “faceless packs” (relevant legislation already adopted in Australia and Ireland). Cigarettes will be sold in a unified single-color packaging, where the standard font will be written the name of the brand and type of tobacco.
Initially, the tobacco companies went to court with individual lawsuits, but their cases have decided to consider a single case. Proponents of the new law assert that it can be used to reduce the interest in smoking, especially among the youth. Tobacco companies reply that the adoption of a similar law in Australia did not help to reduce the level of smoking.
The hearing of the case started on Tuesday and will last about six days. The verdict in the case will be announced in January 2016. The tobacco companies argued that if they lose an action, they will turn to the court again to ask the government to compensate them billions of dollars for loss of profits in connection with the new law.
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