«Veni, vidi, vici» or proper realization of business strategy

«Veni, vidi, vici» or proper realization of business strategy

01.01.2017 News

In the 9th year AD, the Roman proconsul Publius Quinctilius Varus returned to the German provinces with three legions to suppress the rebellion of the tribe. He did it successfully three years earlier – but this time, the enemy has decided to change strategy, and the legions were destroyed. Last cry of Varus is known as: “Ne cras, ne cras” – “Not like yesterday.”

The strategy of each law firm must be able to adapt to new opportunities or a sudden change in circumstances. But where the competition is getting tougher, it will not be like yesterday. In 2016 year, at the summit of The Lawyer Business Leadership, where there were many leading advocates, it were voiced the key points of effective policy-making.

The results of surveys of human rights defenders are:

  • 69% of respondents believe that they have a winning strategy
  • 23% admitted that they have a vague strategy
  • Almost a third admitted fighting with the implementation of the strategy

Each of these responses raises questions. For those who believe that they have a winning strategy, such a belief is due “yesterday” situation and the analysis of its success or a disastrous result. It is very important not to have self-confidence of Varus. For those who lack a clear, convincing strategy it is not so easy to take this evidence. Incorrect implementation of the strategy leads to a dead end, even the most powerful, and most authoritative organizations. In this article, we offer tips, referring to the recommendations of CEO Skarbek Associates Paul Hough on two key issues.

Rapid approach to new realities

Some companies with long-term needs of the decision-making, as well as in the oil and gas sectors, need to see the prospect of 10-20 years. Planned future and prepare a reasonable plan, known as the “art of the long view”; it became the name of fruitful work on planning scenario Peter Schwarz (who was head of scenario planning at Royal Dutch Shell).

Compression time for decision-making in our time is dictated by the flow of evolving technologies, communications, faster innovation cycles and strong competition, which is extremely important. Therefore, to work at a speed it is necessary to have a dynamic planning.

Strategies should include analytics of future trends, identify possible deficiencies. When we are faced with the market and the environment, which is changing rapidly and in which our strategy is to be effective, scenario planning is a powerful tool.

The alignment and prioritization

General Sir Peter Wall, the former head of the British Army, describes the strategy as a balanced relationship between the intentions, methods and means. The gap between strategic plans and action requires a clear alignment: the difference between what we want people to do, and what they do.

Occasionally someone from the company of meaningful level can not say about too many competing priorities issues.

At the Summit of business leaders, senior partner commented it as simple and elegant, but at the same time, the hard fact: “In a slow, stable business environment, resource leveling, people, funds and projects is a daunting task, but in the volatile, uncertain, complex and ambiguous world of today and tomorrow, to achieve consistency is a problem of the first order. “

For efficient organization of the company it’s necessary:

  • Alignment of partners on strategic and operational priorities. This is not just an agreement, it is the energy and actions in harmony with the surrounding reality
  • Formation of the team of the company given its growth and profitability drivers
  • Rational resource allocation and budget

Only by adhering to all these points, we have the right company’s development strategy, which in future will help to transcend all barriers from the outside and lead to tremendous success.

Also read: “The business community of Ukraine has two fundamental problems – the degree of trust and short-term planning”

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