Understanding Your Social Currency Is the Key to Success

Understanding Your Social Currency Is the Key to Success

28.01.2017 News

Gerard Adams, who is also called Mentor of Millenials is an American entrepreneur, an expert in the field of branding, philanthropist. He came to millionaire status in the age of 24 years. Edition Entrepreneur published Gerard reflections that represent the social significance and the role it plays in building a business for him.

Knowing your value to the world, then increasing it, is the foundation to thriving as an entrepreneur.

Many entrepreneurs, including myself, believe that the people we spend the most time around will dictate who we are as people. It was perhaps best described by entrepreneur Jim Rohn, who stated that we’re the average of the five people we spend the most time with. While the math may not be perfect, the idea is pretty clear. We pick up the habits, thoughts and actions of those we spend time with. If we surround ourselves with hard workers, we tend to pick up their hard-working ethic.

Conversely, the people we spend the most time with are picking up habits from us. If we are hard workers, people will naturally want to keep us close. The closer you look, the more you’ll see that you’re picking up the habits of those close to you — and they’re picking up yours.

While we may not be the average of just five people, we are an average of our circle of influence. The more successful people we know, the more likely we are to be successful ourselves. I like to measure the value of people within your circle of influence with something I call social currency. Social currency is your value, and it can mean everything if you’re striving to be an entrepreneur.

Developing your brand

Entrepreneurs understand the importance of branding. But we can brand much more than a business or an idea. Everybody is their own brand, and they’re trying to sell themselves to other people. We tend to attract certain types of people based on our brand, and we can influence our own value to others by the way we brand ourselves.

There are plenty of ways to develop your brand, but the easiest might be by changing your circle of influence.

Your circle of influence

Your circle of influence is going to be the best way to increase your social currency. The better the quality of your circle of influence, the more social currency you’ll command.

When you think about your circle of influence, who is in it and what you want it to look like, remember that there’s more to a circle of influence than other people. You’ll be responsible for creating a strong circle, and people will be hesitant to join your circle of influence if you aren’t holding yourself to high standards.

If you want to expand your circle, expand yourself. Don’t wait to be surrounded by people who will gradually improve you because of association. You have to start somewhere, and you need to do some of it on your own.

Think about what your current value is, and ask yourself this — would you want to keep you close? The entrepreneurial lifestyle doesn’t happen just out of the blue. You need to work hard to get anywhere, even if your circle of influence offers you the connections you need.

Build yourself as an individual. Think about what sets you apart from others, and begin to develop that. Of course, there are plenty of other steps to take after this, but this is the first step if you plan on getting anywhere as an entrepreneur.

Also read: 7 Founders Share What Their Worst Boss Taught Them

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