Residents of the United States spent a record $ 9 billion on shopping in online stores on “Black Friday” – a day of big sales, which follows Thanksgiving celebrated on the fourth Thursday in November. This was reported by the Associated Press, citing data from Adobe Analytics, which analyzes information from 80 of the 100 largest US retail chains.
Last year, this figure was $ 7.4 billion, in 2018 – $ 6.2 billion. According to researchers, the growth of interest in online stores is due to the fact that in many states due to the pandemic there are restrictions on the operation of regular outlets.
The greatest demand last “Black Friday” were mobile devices, various household appliances. Compared to previous years, buyers’ interest in jewelry and footwear has significantly decreased.
According to estimates by Adobe Analytics, on “cyber Monday” on November 30, Americans will spend on purchases in online stores from $ 10.8 billion to $ 12.7 billion. If the forecast comes true, it will also be a new record. On “cyber Monday” in the US, online stores often offer discounts.
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