Tesla’s U.S. market share falls to eight-year low

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Tesla’s U.S. market share falls to eight-year low

23.09.2025 News

Tesla’s share of the U.S. auto market dropped in August to its lowest level in eight years, Reuters reports.

Elon Musk’s company, which once controlled more than 80% of the U.S. EV market, accounted for just 38% in August. For the first time since October 2017, Tesla’s share fell below 40%.

By comparison, Tesla EVs held 42% in July and nearly 49% in June. The decline is attributed to the growing number of competitors offering aggressive discounts and favorable leasing terms.

For instance, Hyundai, Honda, Kia, and Toyota boosted EV sales by 60–120% thanks to incentives, while Volkswagen’s ID.4 sales surged by more than 450% in July following special promotions.

Tesla also increased sales: in July, deliveries rose 7% to 53,816 vehicles. But that wasn’t enough to hold its market share. In August, sales grew again — up 3.1% — yet the overall market expanded much faster, by 14%.

Another factor behind Tesla’s decline is the lack of new models. The company’s most recent vehicle, the Cybertruck pickup, hasn’t matched the success of the Model 3 or Model Y, and the refreshed Model Y failed to meet expectations.

The situation is further complicated by reputational issues: Elon Musk’s political activities and his brief collaboration with U.S. President Donald Trump — which ended after a dispute in May — have negatively affected the brand’s perception among some American consumers.

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