Amazon announced on Wednesday the expansion of its Amazon One payment system at Whole Foods stores in Seattle.
Amazon One technology was introduced by the company last September and, according to Amazon, it “makes the payment process easy and fast.”
Unlike previous Amazon Go technology in stores of the same name, consumers do not need to bring a phone with the company’s application, and less than a minute to hold your palm over the turnstile to scan. Although the two technologies, according to the company, can work together and are used in pairs in Amazon Go stores.
For the first time, the system will ask you to “insert a credit card into the device and associate this card with the unique signature of the palm created for you by our computer technology in real time.”
Amazon claims high privacy and believes that palm scanning technology is more confidential than other biometric alternatives such as face recognition. According to the company, the data is encrypted and stored in a secure “specially created cloud”, in addition, the data is never stored on the device Amazon One (on the turnstile).
Amazon plans to sell the technology to third-party companies, last year the company said it was “actively discussing with several potential customers,” but did not name any in a press release yesterday.
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