Why “to speak about itself” is so important for any business? In the conditions of the competitive struggle for money of the buyer bright, attractive advertizing is the integral attribute of successful business strategy. What is the main secret how to make the prospective client purchase what you are offered to buy for him ? Creators of these brands precisely know about it. LDaily prepared for you the list of corporations, whose advertizing campaigns lay claim to the most memorable.
Adidas: Impossible is nothing (2003). This advertising slogan has increased the profit of the company in three times and is still used.
Nike: Just do it. This advertising slogan, which was created in 1987, helped the company to become the leader among sportswear brands in the American market and earned corporations about 9 billion dollars.
Maybelline: Maybe she’s born with it. Maybe it’s Maybelline.The advertising campaign of the 1970th affected the American people so much that the profit of cosmetic brand for half a year has been grown by 4 times.
Coca-Cola: It’s the real thing (1971); Always Coca-Cola (1990); Life is Good (2001); Live on the coke side of life (2006). The red and white logo of Coca-Cola has been known by 94% of percent of Earth population . The company also claims that its name is the world’s second word, after “OK”, understood by one and all people. Coca-Cola spends for advertising more money than such corporations as Apple and Microsoft. For example, in 2011 the brand invested about 3,256 billion dollars while as Apple invested 933 million dollars in marketing.
McDonald’s: I’m lovin’ it. The slogan was created at the end of 2003 for the German network of fast food restaurants. But soon the slogan became so popular and all corporation has adopted it to itself.
Volkswagen: If only everything in life was as reliable as a Volkswagen (1980). The slogan has provided recognition of brand in 10 of 13 countries of Europe with which the Volkswagen company cooperated at that time.
Apple Inc.: Think different (1997). The campaign started in September 1997. It was incredibly successful, having returned to consumers confidence that they deal with a brand which perfectly understands their views. How this advertizing affected destiny of the company, there is no need to speak.
MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard (2009). The emergence of a slogan was connected with a release of MasterCard to the European market. An advertizing campaign was very successful. As of March 31, 2009, 195 million MasterCard cards were issued by MasterCard financial institutions across all Europe: the total amount of the issued cards has increased by 7,0%.
Utica Club: We drink all we can. The rest we sell (1965). Utica Club is the American producer of alcoholic beverages. The company was founded in the 1853 and managed “to hold on afloat” until the end of 2011. Not the last desert in it is the share of well thought over the advertizing campaign of the alcoholic brand.
Вести бізнес у Росії продовжують лише 2% фінських експортних компаній. Про це свідчать результати опитування експортних директорів торгових палат, повідомляє Yle. На момент початку російського вторгнення в Україну у лютому 2022 року в РФ працювали близько 80% експортних компаній Фінляндії. 18% компаній повідомили, що вони зіткнулися із спробами обійти санкції проти Росії. Особливо багато було запитів […]
Американський бізнесмен Ілон Маск підтвердив, що соціальна мережа X (колишній Twitter) тепер коштує менше половини 44 млрд доларів, які він заплатив за неї минулого року. Про це повідомляє Rolling Stone. 30 жовтня Маск нагородив усіх співробітників X, яких він не звільнив, акціями компанії, заявивши, що їхня вартість оцінюється в 19 млрд доларів, або 45 доларів за акцію. […]
Компанія ДТЕК планує побудувати нову вітрову електростанцію на Полтавщині для поліпшення енергопостачання регіону. Про це заявив заступник директора ДТЕК ВДЕ Олег Соловей, повідомляє пресслужба компанії. “Ми вже сьогодні думаємо про майбутнє. Ми цілеспрямовано і усвідомлено йдемо в цей регіон, оскільки він є енергодефіцитним і потужна електростанція тут дуже потрібна. Електроенергія з Полтавської ВЕС дасть поштовх […]
Група Метінвест почала виробляти макети американської реактивної системи залпового вогню Himars. Про це розповів операційний директор групи Олександр Мироненко в одному зі своїх інтерв’ю, повідомляє прес-служба Метінвест. За його словами, просто зараз на фронті є кілька екземплярів макетів HIMARS, які з відстані неможливо відрізнити від справжніх. “Наші макети навіть рухаються і змінюють позиції. І вони […]
Данський пивоварний концерн Carlsberg розірвав всі зв’язки зі своїм російським бізнесом і відмовляється укладати угоду з російським урядом, щоб не робити захоплення активів РФ легітимним. Про це заявив у вівторок новий генеральний директор компанії Джейкоб Ааруп-Андерсен, передає CNN. Компанія з минулого року намагалася продати свою дочірню компанію Балтика в Росії, як це зробили інші західні компанії, які залишили країну […]
Чистий приплив прямих іноземних інвестицій в Україну в січні-серпні 2023 року становив 2,9 млрд доларів. Про це повідомила міністр економіки України Юлія Свириденко. За її словами, українська економіка поступово відновлюється. “Позитивні тенденції є у розрізі майже всіх ключових галузей, зокрема у сільському господарстві та промисловості. Від початку року зберігається позитивна динаміка прямих іноземних інвестицій. За січень-серпень їхній […]
Польські перевізники погрожують з листопада перекрити всі пункти пропуску з українською стороною через надмірну конкуренцію після лібералізації міжнародних перевезень між Україною та Європейським Союзом. Про це повідомляє асоціація Укравтопром із посиланням на Міжнародну транспортну асоціацію України. Зазначається, що вже 3 листопада має пройти перша акція за участю польських перевізників поблизу пункту пропуску Корчова. Акція планується терміном на два […]
Міжурядова комісія з фінансового моніторингу (Financial Action Task Force – FATF) відмовилася включити Росію до “сірого” або “чорного” списків, щоб ще більше ізолювати економіку країни-агресора. Про це повідомляється у пресрелізі FATF за підсумками пленарного засідання членів організації, що відбулося у Парижі 26-27 жовтня. “Призупинення членства Російської Федерації залишається чинним. Після заяв, опублікованих з березня 2022 року, FATF […]
Ukrainian company Frontline Robotics and German-Ukrainian UAV manufacturer Quantum Systems are launching Europe’s first joint drone production venture in Germany, Quantum Frontline Industries, under the Build with Ukraine program. This was announced in a press release by Quantum Systems. The announcement was made at the 8th German-Ukrainian Economic Forum in Berlin. Frontline Robotics will provide […]
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In the second quarter of 2020, China’s economy grew after a historic downturn in the previous three months. This was reported by Interfax with reference to the State Statistical Office of China on Thursday, June 16. Thus, China’s GDP in April-June increased by 3.2% compared to the same period last year. The recovery was caused […]
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Spouses McMahon, the owners of the “Morgan Fenice company ” – a large manufacturer of the upholstered furniture (Morgan Furniture LLC, Kvasyliv, Rivne region), are going to invest 280 million UAH (€ 9.3 million) within the next three years to expand production capacity and specialty-equipment. This will increase the volumes of production and export by […]
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Many analysts have been predicting for about a year that Apple will merge and sell its services in packages, and today the news agency Bloomberg, citing anonymous sources, said it would happen in October, at the same time as the release of the new iPhone 12. Apple shares have responded to rumors of growth, although […]
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The head of the representation of the IFC said that the company annually invests approximately $ 200-300 million in the Ukrainian agriculture. This year the amount will remain the same. At this stage, the corporation, as a long-term investor, has suspended its capital investment. This year not many people risked to make serious long-term investments. […]
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In September 2016, the Ukrainian government will open an office, which is financially supported by private equity fund for support investment from abroad. It is about WNISEF (Western NIS Enterprise Fund), which was established in 1994 with a capital of $ 150 million, for the amount, which was paid by the US government. This kind […]
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Why “to speak about itself” is so important for any business? In the conditions of the competitive struggle for money of the buyer bright, attractive advertizing is the integral attribute of successful business strategy. What is the main secret how to make the prospective client purchase what you are offered to buy for him ? […]
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Hyundai Motor Company and General Motors have unveiled initial plans for five jointly developed vehicles. Four of the vehicles — a compact crossover, a sedan, a pickup truck, and a mid-size pickup — are targeted at markets in Central and South America. All models will be available with both gasoline engines and hybrid powertrains. The […]
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Ukraine’s international reserves increased by 4.6% in December 2025 compared with November and stood at $57.3 billion as of January 1, the National Bank of Ukraine (NBU) reported. According to preliminary data, as of January 1, 2026, Ukraine’s international reserves amounted to $57,292.5 million, the highest level in the country’s history since independence. In December, […]
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The subject of raiding remains urgent and at the same time very painful for Ukraine, especially for foreign investors. It isn’t accepted to speak about it openly. The victims of similar captures in rare instances make public the fact of their entities occupation. Syutkin & Partners Law Firm together with USUBC, the Ministry of Justice […]
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According to CoinDesk, the price of the most popular cryptocurrency – bitcoin – has updated the historical maximum three times in a few hours, exceeding 47 thousand dollars. Thus, the value of one coin reached its peak on the night from Monday to Tuesday, February 9, and amounted to 47,143 dollars. In general, over the […]
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On Wednesday, the 24th of November, 2015 The Securities and Exchange Commission told that the information was stolen for illegal insider trading profits. Promising young man whose name is Yue Khan (also he calls himself John Khan), came to work to one of the largest investment banks in the world in late 2014. His task […]
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The largest manufacturer of equipment for laboratory research Thermo Fisher, conclude a purchase deal to buy the Affymetrix company, which develops integrated solutions for genetic researches, for $ 1.3 billion cash. Following the announcement of the transaction, shares of the Affymetrix company sharply increased in price by 50%. Currently, Thermo Fisher estimates Affymetrix estimates at […]
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The government has added Kharkiv and the village of Borodianka in the Kyiv region to the list of locations for the pilot rollout of 5G networks. The announcement was made by First Deputy Prime Minister and Minister of Digital Transformation Mykhailo Fedorov. “In addition to Lviv, two more cities—Kharkiv and Borodianka—will join the 5G technology […]
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The largest American agricultural company Cargill suspends the sale of seeds, fertilizers and chemicals in the Black Sea region, including Ukraine, Russia, Romania, Hungary, Bulgaria and Poland. According to the information of the “Interfax-Ukraine”, after a comprehensive review of its grain and oilseed business in the Central and Eastern Europe, the Cargill decided to stop […]
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On Thursday, January 19 it was a press conference with the top management of the company WOG. As we have noted in the previous news, its top management discussed topical issues on the development and expansion of its business in the current year. One of the points of the plan for the improvement of the […]
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