The Antimonopoly Committee of Ukraine (AMC) fined the producer of soft drinks “Etrus” Ltd. for 145 thousand UAH for the dissemination of misleading information about their products.
“Etrus” Ltd. gave inaccurate information on consumptive qualities of these drinks because of their method of presentation on the labels of products: Fruttela Orange, Fruttela Citrus and Fruttela Lemon,” – said in the ACU statement.
The company has used the images of orange and lemon and the phrase “with natural juice” in the design of labels of the above drinks, while in the composition of drink was apple juice and flavoring, as was stated with the small print on the other side of the label.
The Committee conducted a survey of consumers, whether in their imagination through such an image on the label may be formed a view that in the composition of soft drinks there are orange juice, citrus juice and lemon juice, respectively.
As a result of the survey, it was found that 93% of respondents believe that the information provided on the label is misleading with respect to its composition, so that these violations may affect consumer intention to buy this product among the products of other manufacturers.
The “Etrus” joint Ukrainian-Polish enterprise works in the food market since May 1995 and it is a manufacturer of the carbonated soft drinks under the “Olimpia” TM and non-alcoholic juice carbonated drinks under the “Fruttela” TM.
Besides, “Etrus” produces beverages on a by-order basis: “Barvynok” TM, “100 Classic” TM (Germany), “Cram-Co” (USA), etc.
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