The Antimonopoly Committee gave the permission to the Nova Trade LTD Baileys company for the acquisition of more than 50% stake of the company “Kvass Beverages”, which is the part of the Coca-Cola Company Group. This is said in a statement of the regulator.
The “Kvass Beverages”Company from Zaporizhzhya produces kvass of live fermentation under “Yarilo” TM.
Coca-Cola acquired the Zaporizhzhya factory of soft drinks in 2009, the most famous TM of the factory was kvass “Yarilo”.
“Purchase of the enterprise has been made in order to complement our product line by kvass and satisfy tastes of consumers”, – explained then the press-service of the company.
“Kvass Beverages” is one of the largest manufacturers of kvass in Ukraine. The first place in the Ukrainian market takes “Kvas Taras” which is poured by the Carlsberg Ukraine.
The foreign enterprise “Coca-Cola Beverages Ukraine” is the leader of the Ukrainian market of soft drinks, the only enterprise in Ukraine, which is authorized to produce drinks under trademarks owned by the Coca-Cola Company.
The official representative of Coca-Cola was opened in Ukraine in 1992. The company’s first plant in Ukraine was opened in Lviv in 1994. In 1998, started its work the plant of the company “Coca-Cola Beverages Ukraine” near the Brovary town, Kyiv region.
The head office is located in Kyiv. The company’s products are distributed through 21 retailers’ center.
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