Why “to speak about itself” is so important for any business? In the conditions of the competitive struggle for money of the buyer bright, attractive advertizing is the integral attribute of successful business strategy. What is the main secret how to make the prospective client purchase what you are offered to buy for him ? Creators of these brands precisely know about it. LDaily prepared for you the list of corporations, whose advertizing campaigns lay claim to the most memorable.
Adidas: Impossible is nothing (2003). This advertising slogan has increased the profit of the company in three times and is still used.
Nike: Just do it. This advertising slogan, which was created in 1987, helped the company to become the leader among sportswear brands in the American market and earned corporations about 9 billion dollars.
Maybelline: Maybe she’s born with it. Maybe it’s Maybelline.The advertising campaign of the 1970th affected the American people so much that the profit of cosmetic brand for half a year has been grown by 4 times.
Coca-Cola: It’s the real thing (1971); Always Coca-Cola (1990); Life is Good (2001); Live on the coke side of life (2006). The red and white logo of Coca-Cola has been known by 94% of percent of Earth population . The company also claims that its name is the world’s second word, after “OK”, understood by one and all people. Coca-Cola spends for advertising more money than such corporations as Apple and Microsoft. For example, in 2011 the brand invested about 3,256 billion dollars while as Apple invested 933 million dollars in marketing.
McDonald’s: I’m lovin’ it. The slogan was created at the end of 2003 for the German network of fast food restaurants. But soon the slogan became so popular and all corporation has adopted it to itself.
Volkswagen: If only everything in life was as reliable as a Volkswagen (1980). The slogan has provided recognition of brand in 10 of 13 countries of Europe with which the Volkswagen company cooperated at that time.
Apple Inc.: Think different (1997). The campaign started in September 1997. It was incredibly successful, having returned to consumers confidence that they deal with a brand which perfectly understands their views. How this advertizing affected destiny of the company, there is no need to speak.
MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard (2009). The emergence of a slogan was connected with a release of MasterCard to the European market. An advertizing campaign was very successful. As of March 31, 2009, 195 million MasterCard cards were issued by MasterCard financial institutions across all Europe: the total amount of the issued cards has increased by 7,0%.
Utica Club: We drink all we can. The rest we sell (1965). Utica Club is the American producer of alcoholic beverages. The company was founded in the 1853 and managed “to hold on afloat” until the end of 2011. Not the last desert in it is the share of well thought over the advertizing campaign of the alcoholic brand.
Вести бізнес у Росії продовжують лише 2% фінських експортних компаній. Про це свідчать результати опитування експортних директорів торгових палат, повідомляє Yle. На момент початку російського вторгнення в Україну у лютому 2022 року в РФ працювали близько 80% експортних компаній Фінляндії. 18% компаній повідомили, що вони зіткнулися із спробами обійти санкції проти Росії. Особливо багато було запитів […]
Американський бізнесмен Ілон Маск підтвердив, що соціальна мережа X (колишній Twitter) тепер коштує менше половини 44 млрд доларів, які він заплатив за неї минулого року. Про це повідомляє Rolling Stone. 30 жовтня Маск нагородив усіх співробітників X, яких він не звільнив, акціями компанії, заявивши, що їхня вартість оцінюється в 19 млрд доларів, або 45 доларів за акцію. […]
Компанія ДТЕК планує побудувати нову вітрову електростанцію на Полтавщині для поліпшення енергопостачання регіону. Про це заявив заступник директора ДТЕК ВДЕ Олег Соловей, повідомляє пресслужба компанії. “Ми вже сьогодні думаємо про майбутнє. Ми цілеспрямовано і усвідомлено йдемо в цей регіон, оскільки він є енергодефіцитним і потужна електростанція тут дуже потрібна. Електроенергія з Полтавської ВЕС дасть поштовх […]
Група Метінвест почала виробляти макети американської реактивної системи залпового вогню Himars. Про це розповів операційний директор групи Олександр Мироненко в одному зі своїх інтерв’ю, повідомляє прес-служба Метінвест. За його словами, просто зараз на фронті є кілька екземплярів макетів HIMARS, які з відстані неможливо відрізнити від справжніх. “Наші макети навіть рухаються і змінюють позиції. І вони […]
Данський пивоварний концерн Carlsberg розірвав всі зв’язки зі своїм російським бізнесом і відмовляється укладати угоду з російським урядом, щоб не робити захоплення активів РФ легітимним. Про це заявив у вівторок новий генеральний директор компанії Джейкоб Ааруп-Андерсен, передає CNN. Компанія з минулого року намагалася продати свою дочірню компанію Балтика в Росії, як це зробили інші західні компанії, які залишили країну […]
Чистий приплив прямих іноземних інвестицій в Україну в січні-серпні 2023 року становив 2,9 млрд доларів. Про це повідомила міністр економіки України Юлія Свириденко. За її словами, українська економіка поступово відновлюється. “Позитивні тенденції є у розрізі майже всіх ключових галузей, зокрема у сільському господарстві та промисловості. Від початку року зберігається позитивна динаміка прямих іноземних інвестицій. За січень-серпень їхній […]
Польські перевізники погрожують з листопада перекрити всі пункти пропуску з українською стороною через надмірну конкуренцію після лібералізації міжнародних перевезень між Україною та Європейським Союзом. Про це повідомляє асоціація Укравтопром із посиланням на Міжнародну транспортну асоціацію України. Зазначається, що вже 3 листопада має пройти перша акція за участю польських перевізників поблизу пункту пропуску Корчова. Акція планується терміном на два […]
Міжурядова комісія з фінансового моніторингу (Financial Action Task Force – FATF) відмовилася включити Росію до “сірого” або “чорного” списків, щоб ще більше ізолювати економіку країни-агресора. Про це повідомляється у пресрелізі FATF за підсумками пленарного засідання членів організації, що відбулося у Парижі 26-27 жовтня. “Призупинення членства Російської Федерації залишається чинним. Після заяв, опублікованих з березня 2022 року, FATF […]
The resumption of the number of tourists in New York is possible after the vaccination process begins in 2021, said the head of the New York Department of Tourism Fred Dixon. This was reported by CNN with reference to the forecast of the New York Department of Tourism. “Given the uncertainty of the prospects for […]
Next
The amount of investment in Ukrainian technology companies amounted to $ 571 million in 2020 Most of the investment in Ukrainian startups came from global companies that see Ukraine as a country for R&D offices. The report notes that out of the total amount of investments in the seed round, Ukrainian startups received $ 42 […]
Next
Participating FIS client banks will be able to send and receive large-ticket international corporate payments quickly and securely KYIV – May 15, 2019 – Visa Inc. (NYSE:V) and FIS are joining forces to enable FIS’ commercial financial institution clients to quickly and securely access the Visa B2B Connect platform globally*. Visa B2B Connect will be […]
Next
U.S. President Donald Trump has threatened to impose a 100% tariff on all Canadian goods in response to a potential trade agreement between Ottawa and Beijing. He made the statement on his social media platform, Truth Social. In his post, the White House leader mentioned Canadian Prime Minister Mark Carney, referring to him as a […]
Next
The “Milkiland” dairy group with assets in Ukraine, Russia and Poland completed the registration of one Polish and two Panamanian subsidiary trading companies in the first quarter 2016. According to the report of the group on the site of the Warsaw Stock Exchange, in Poland was registered UA TRADE Sp.zo.o., in Panama – Newholm Systems […]
Next
Warren Buffett’s US company – Berkshire Hathaway intends to invest more than $ 570 million in Snowflake, a cloud technology company. It was reported after Snowflake announced a price range for its future initial public offering. The company wants to get the estimate of $ 23.7 billion, writes the Financial Times. Snowflake said that during […]
Next
The state owned enterprise Artemsol plans to open logistics centers in Europe, which will give an opportunity to take new markets and increase the volume of sales of products, says the press-service of the enterprise. “We plan to open logistics centers in Ukraine and in Europe. This will solve the problem of deiveries from the […]
Next
Journalists at the Financial Times have uncovered a network of nearly 50 companies exporting sanctioned Russian oil while concealing its origin. According to the report, Rosneft has been the most meticulous in organizing such schemes. The company came under U.S. sanctions in October 2025. Following their introduction, a previously little-known firm, Redwood Global Supply, became […]
Next
Shares of SpaceX, owned by Elon Musk, have surpassed Amazon in market capitalization, allowing SpaceX to become the world’s fifth most valuable company for the first time, according to CNBC. SpaceX’s market value has risen for three consecutive trading days and, at the time of publication, was estimated at approximately $2.7 trillion. At its intraday […]
Next
Panasonic has announced plans to invest $ 150 million in machine learning technology and artificial intelligence systems based on neural networks. The Japanese electronics manufacturer plans to invest part of the funds allocated under the venture fund Conductive Ventures II in promising developers of software and equipment for various industries, incl. autopilot, finance, digital healthcare, […]
Next
Shares of Nvidia, which rose on 109.7% since the beginning of the year, reached a new high record on Monday, as a result, Nvidia’s capitalization market for the first time exceeded $ 300 billion, it is significantly higher than the estimated market of Intel in $ 210 billion. Wall Street experts said that Nvidia was […]
Next
More than the half of the American companies plan to reduce their office space because of the remote work will become a common option even after the end of the COVID-19 pandemic. This was reported by the Bloomberg, citing to the study by Cisco Systems. Agency interviewed 1,569 business leaders, employees of companies responsible for […]
Next
The German authorities have chosen 62 large hydrogen projects that will receive state funding of 8 billion euros under the European Union’s IPCEI program (important projects of common European interest). The Ministry of Economy and Energy of Germany announced this the day before with reference to the head of the department Peter Altmeier. “We want […]
Next
Ant Financial company within the framework of a public company Alibaba (China), announced about the final stage of the USA financial company asset acquisition procedures MoneyGram International, specializing in international trade transactions online, as reported Inventure. The Chinese side intends to complete the transaction in the third or fourth quarters of 2017, after the approval […]
Next
Natural gas reserves in Ukraine’s underground gas storage facilities (UGS) have exceeded 9 bcm. The storages are 29.2% full. This is evidenced by ExPro data. Compared to last year, the storage facilities store 13.9% or 1.45 bcm less gas. It is noted that this year’s reserves remain the lowest in at least the last 12 […]
Next
Holding LVMH Moet Hennessy-Louis Vuitton (LVMH) reported that on Monday, September 28, filed a counterclaim against Tiffany in a Delaware court over a failed merger agreement between the two companies. The French holding and the American jewelry house agreed to merge in November 2019. The parties signed the agreement under which LVMH had to pay […]
Next
