Samsung Explains Galaxy S26 Price Increase by Memory Shortage

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Samsung Explains Galaxy S26 Price Increase by Memory Shortage

04.03.2026 News

Samsung has officially explained why the Samsung Galaxy S26 lineup has become more expensive compared to its predecessors, according to The Verge.

According to Mobile Division COO Won-Joon Choi, a shortage of memory chips and the overall rise in component costs played a significant role in shaping the new pricing.

In an interview with the publication, the executive acknowledged that memory shortages made a “significant contribution” to the higher prices of the Galaxy S26 and S26 Plus models. In addition, rising material costs and tariff policies affected the final price tag. As a result, the new devices cost $100 more than their predecessors at launch.

The base Galaxy S26 now comes with 256GB of storage instead of 128GB. However, even with doubled storage, its starting price of $899 is $40 higher than the price of the Samsung Galaxy S25 with the same 256GB configuration at release. The price increases are not limited to the United States — adjustments have also been made in other markets.

The flagship Samsung Galaxy S26 Ultra received several notable upgrades that partially justify the higher cost. These include a built-in privacy display and the largest vapor chamber cooling system ever installed in the brand’s smartphones.

Memory-related issues have also been confirmed by company partners. During its February quarterly earnings report, Qualcomm stated that due to component shortages it is seeing a “100 percent” decline in the mobile chip segment. The company also emphasized that the AI industry’s demand for chips could shape the smartphone market throughout the year.

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