Internet service Preply, that was designed for searching of local and online tutors, announced the release to the Brazilian market. For this purpose, the company made a localization to Portuguese, implemented the accepting of payments in reais, and hired a Brazilian student Lucia in Kiev office. Her responsibilities will include support for tutors in the Portuguese language and the study of market in native language.
The company said that they have already received the first payments from Brazil. Currently the database of Preply already includes about 300 teachers from Brazil. Although this is a small figure, the co-founder of the CEO startup, Kirill Bigay hopes to quickly build up a base due to “moderate level of competition in the local market.”
Interest in Brazil Preply explained by the level of development of its economy and scales. In terms of GDP on the continent this country is second after the United States, occupying the ninth place in the top of the 10 largest economies in the world. In addition, Brazil is the fifth country in the world in terms of population – according to the World Bank, in 2014 it amounted to 206.1 million people. “Only in San Paulo live 11 million people – more than in all Uruguay, for example. We just focus primarily on major metropolitan area”,- said Bigay.
“We have ambitious plans: in the course of the year to enter the top three in our niche in the Brazilian market. For comparison, the share of the Polish market for the year in the Preply income structure was 5%. The population of this country is roughly comparable with Ukraine, while in Brazil live in 5-6 times more of our potential customers “, – said Kirill.
There are features of this market. According Statists, in Brazil there are more than 55% of the population have access to the Internet, and the proportion of the population connected to the network continues to grow by about 5% a year. Despite the relatively high level of Internet penetration in the country continues to maintain the popularity of the traditional model, which involves individual meetings with student tutor. Therefore, the Preply platform has implemented a teachers search engine in the immediate vicinity of the interest mailing index.
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