Amazon continues to change our shopping habits at grocery stores. Following the already well-known Amazon Go stores, the company focused on providing technological solutions for larger supermarkets with a wide range. In February, Amazon launched its first full-size Amazon Go supermarket in Seattle and announced selling the technology to other companies.
Amazon is now announcing new “smart carts” called Dash Carts in its grocery store in Los Angeles (Woodland Hills County, California) this year. The carts look simple, except for the touch screen displaying your shopping list and able to download the Alexa pre-compiled shopping list. The carts also have scanners for accounting coupons while shopping.
According to the Amazon press release, “The cart uses a combination of computer vision algorithms and sensors to identify the items you put in the cart.”
The technology is similar to the way Amazon Go works. The turnstiles are the same; a buyer also uses the Amazon app and scans the QR code to start shopping without using a cash desk.
“When you’ve done the shopping, you just go out of the store leaving the Amazon Dash Cart, and the receipt will be emailed to you,” says Amazon.
To add products without a barcode (fruits and vegetables), the buyer indicates the number of units of goods and confirms the weight by pressing the buttons on the screen of the “smart cart”.
Dilip Kumar, Amazon Vice President of physical sales and technology said the company had tried to “hide the complexity of technology from customers so they wouldn’t have to learn new ways to behave when shopping.”
Market analysts already say that they see this solution as more rational and profitable to sell to other retailers than Amazon Go technology built on numerous cameras and sensors. Although Amazon has not yet announced that it will sell Dash Cart technology.
Buying an Amazon Go license requires the retailer to temporarily close and completely upgrade the supermarket, while purchasing only one Dash Cart and turnstiles looks like an easier solution.
Anyway, such an automated shopping process rewards the supermarket with added value during a pandemic when the number of employees is reduced to a minimum and there is no need to constantly provide personal protective equipment to cashiers.
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