The rating of the most expensive brands of Ukraine appeared

News

The rating of the most expensive brands of Ukraine appeared

26.04.2021 News

Despite the coronavirus pandemic, the total value of the most expensive brands in Ukraine increased by 1.5%. The Korrespondent magazine compiled the brand rating.

Thus, the top five most expensive brands in Ukraine included Kyivstar ($ 225.48 million), Rozetka ($ 210.42 million), Darnitsa ($ 187.23 million), Morshynska ($ 173.25 million) and Nova Poshta ($ 170.01 million).

Traditionally, only Ukrainian brands are included in the rating. Multinationals created outside the country are not considered.

When compiling the list, subjective indicators that are difficult to measure were not taken into account. Key macroeconomic indicators, such as GDP dynamics, inflation rates, etc., were also left out of brackets, since due to the coronavirus pandemic, the Ukrainian economy in 2020 decreased its growth rate by 4%.

“Ukrainian companies have become less susceptible to problems in the economy, and during a crisis, leaders win in comparison with those who catch up with them. Because in difficult times people want to trust those, to whom they bring their money. And trust is almost a key component of a brand, and therefore, and its value. ” – the article says.

It is noted that the three leaders – Kyivstar, Rozetka and pharmaceutical company Darnitsa, demonstrated the largest growth in brand value.

“And it is not surprising: the very top of the rating includes exactly those companies for which the brand and its perception in society is not an empty phrase,” the authors of the rating note.

The final list of the rating includes representatives of over a dozen industries: food and alcohol industry, fuel and energy and construction business, online commerce, distributors of household appliances and portable electronics, retail chains, banks, telecom companies, pharmaceutical giants, logistics and transport companies…

 

Other articles

  • globallogic hexacta
    News

    GlobalLogic Acquires Hexacta, an Innovative Digital Engineering Firm in Latin America

    Company Continues Strategic Expansion Adding New Service Capabilities, Talent, and Broadening Nearshore Footprint SAN JOSE, Calif.—January 5, 2023— GlobalLogic Inc., a Hitachi Group Company and Digital Engineering Leader, today announced the acquisition of Hexacta, a Pan-Latin-America digital and data engineering company. The acquisition is part of GlobalLogic’s continued strategy to expand its offerings, and its […]

  • Тест
    Analytics

    Тест

    тест     тест

  • globallogic healthtech 1
    News

    GlobalLogic engineers help create nearly 10% of the global medical device market

    Last year, the global medical device market reached $532.62 billion, according to Mordor Intelligence. Ukrainian engineers are involved in the projects of key players, which occupy almost 10% of the market. This share can be estimated at 50 billion US dollars*. Domestic specialists create more than a hundred software solutions of various levels. These include […]

  • 2779913
    News

    Twitter працює над відновленням відеосервісу Vine

    Новий власник Twitter Ілон Маск доручив інженерам попрацювати над перезавантаженням Vine, яке може бути готове до кінця нинішнього року. Про це повідомляє Axios. Зазначається, що інженерам компанії необхідно вивчити стару кодову базу відеосервісу, яка не змінювалася та не оновлювалася з моменту закриття, а саме з 2016 року, коли з’ясувалося, що майданчик не витримує конкуренції. Втім, одне з […]

  • picturepicture 156446930057951110266878 96171
    News

    CREDIT AGRICOLE TOPS THE SOCIAL RESPONSIBILITY RATING AMONG BANKS ACCORDING TO STANDARD-RATING

    Credit Agricole has been ranked first in the social responsibility rating of the banking sector, created by Standard-Rating based on the 2022 half-year results. The rating agency commended the bank’s contribution to the economy of Ukraine. The bank has paid UAH 100 million in taxes in advance, while issuing UAH 1.2 billion in loans under […]

  • impact automotive
    News

    How Ukrainian developers make impact on road safety

    From October 1, drivers must turn on the dipped headlights of the car outside the city. This helps to additionally mark the vehicle in conditions of low visibility within the autumn-winter period. GlobalLogic reminds about the importance of compliance with traffic rules and tells about the developments of Ukrainian engineers that affect road safety. In […]

  • 750x450 press release image ua
    News

    Intellias completes acquisition of Digitally Inspired, strengthening expertise in the Retail and eСommerce industry

    Intellias, a global software engineering and digital consulting company, has announced the completion of its acquisition of Digitally Inspired, a fast growing, UK based peer, focusing on the Retail and eCommerce industry. “I am delighted to welcome the Digitally Inspired team to Intellias. It is symbolic that Intellias’ twentieth anniversary coincided with signing an agreement […]

  • shutterstock 1920327596
    News

    3×4, a recently-founded Ukrainian Web3 fundraising platform, launches its first campaign

    3×4, a Web3 fundraising platform for non-profits, has been launched in Ukraine to bring innovative crypto & NFT fundraising to the rising number of social impact causes. 3×4 helps non-profit organizations to fundraise utilizing NFTs in collaborations with artists and brands while providing donors utility, revenue and transparency. The idea of 3×4 was born in […]

Read also

The rating of the most expensive brands of Ukraine appeared
News

Naftogaz agreed with the Poles on the development of subsoil

Naftogaz of Ukraine signed a memorandum with the Polish PGNiG on joint development of fields in the western regions of Ukraine. This was reported by the press service of the NAC on Tuesday, March 30. Naftogaz CEO Otto Waterlander said the company had acquired strategic assets “that enable it to confidently declare the greatest hydrocarbon […]

Next
The rating of the most expensive brands of Ukraine appeared
News

The USA court has forbidden the UMH to use the brand “Forbes”

International Court of Arbitration in New York in a dispute between the  UMH – the Ukrainian publisher of “Forbes Ukraine” magazine,  and the Forbes Media, LLC American publishing house ruled in favor of the latter on April, 20, and revoked the license of Forbes Ukraine, said in Forbes Media, LLC  to the publication LІGA.net UMH […]

Next
The rating of the most expensive brands of Ukraine appeared
News

A large pharmaceutical company Shire is buying its rival Baxalta for $ 32 billion

According to news agency Bloomberg, citing informed sources, a large Irish pharmaceutical company Shire is buying its rival company Baxalta Inc. This will create a new global biotech giants. The acquisition price is approximately $ 32 billion by shares and cash, not including the payment of debts. Precise details of the purchase are not currently […]

Next
The rating of the most expensive brands of Ukraine appeared
Analytics

What help Ukrainian entrepreneurs need to export more

Exports of goods accounts for a third of Ukraine’s GDP.But we sell primarily raw materials abroad. It is a marker of underdeveloped countries and a path that does not contribute to economic development. Our state’s strategic task is to increase the exports of high-tech goods with high added value: that is, not just to grow […]

Next
The rating of the most expensive brands of Ukraine appeared
News

Adobe demonstrated the best third quarter in its history

Shares of Adobe Systems, which rose to 76% over the past 12 months, increased by 2.8% after the announcement of a strong 3rd quarter, traditionally considered seasonally weak. “Adobe has demonstrated the best third quarter in our history,” said Shantanu Narayen, president and CEO of Adobe. “We are confident that our leadership in digital services […]

Next
The rating of the most expensive brands of Ukraine appeared
News

Samsung will supply for the American operator Verizon 5G equipment worth to $ 6.6 billion

South Korean electronics maker Samsung Electronics has signed an agreement with US cellular operator Verizon to supply $ 6.64 billion worth of 5G equipment to the United States, reported Reuters. According to Samsung representative, the order concerns to supply of network equipment. Company declined to comment on the detailed terms of the contract. Noted that […]

Next
The rating of the most expensive brands of Ukraine appeared
News

Nezhin fat plant invests $ 50 mln. in the construction of oil-extracting factory

Recently was received an information that Nezhin fat plant will invest in the construction of a new oil-extracting factory. The Company appraises  the need for investment in the construction of this plant in the amount of about $ 50 million (of proprietary funds  and borrowed resources). Nezhin fat plant (Chernihiv region) plans to build the […]

Next
The rating of the most expensive brands of Ukraine appeared
News

The NBU named the reasons for hryvnia rate fluctuations

Last month, the demand for foreign currency increased and the hryvnia exchange rate adjusted. This is stated in the macroeconomic and monetary review of the National Bank in June. It is noted that for most of June 2021 in the foreign exchange market supply exceeded demand. This took place against the background of favorable external […]

Next
1584549159 2709
Analytics

After Trump’s winning Dow Jones index fell by 650 points

The victory of the candidate from the Republicans in the USA President elections stirred up not only the global political community but the US stock market too. According to Bloomberg analytical bureau, Hillary Clinton’s loss has hit the financial condition of 500 richest people in the world. In particular, analysts say that after the announcement of the race […]

Next
The rating of the most expensive brands of Ukraine appeared
News

In the United States, the victim of hackers was one of the largest companies of the medical services

The computer system of the American medical company Universal Health Services, which has a membership of over 400 medical institutions, has become the object of attack by hackers that demand the ransom. This was reported by CNBC, citing sources from the company’s employees. According to the TV channel, computers in the various institutions of the […]

Next
The rating of the most expensive brands of Ukraine appeared
News

The State Property Fund sold the distillery for UAH 60 million

The State Property Fund of Ukraine sold the Sukhodol distillery in the Lviv region to a private investor for UAH 60.3 million. This was reported by the state concern Ukrspirt, which included the company. The starting price at the auction increased 2.8 times, starting from UAH 21.7 million, Ukrspirt said. Sukhodolsk distillery became the sixth […]

Next
The rating of the most expensive brands of Ukraine appeared
News

Ukrainian restaurateurs sue for Oliva trademark

Ukrainian restaurateurs cannot share the trademark Oliva. The former partners, Dmitry Plyatsuk the owner of marks Viva Oliva and Yuriy Kolesnik he owner of Oliva served counterclaims to revoke the trademark of the competitor. January, 20 Solomenskiy District Court of Kiev will consider the claim of Viva Oliva to the Ukrainian Institute of Intellectual Property […]

Next
The rating of the most expensive brands of Ukraine appeared
News

Concern Fiat Chrysler is going to be fined for $ 70 million for statement fraud

One of the most famous car companies will get a multi-million fine for concealment of information in the financial statements for regulators. The supervisory authorities in the US announced that they intend to impose a fine on US-Italian concern Fiat Chrysler in the amount of $ 70 million for a significant underestimation of the number […]

Next
The rating of the most expensive brands of Ukraine appeared
News

The sale of IQOS has been banned in the United States

In the United States, the International Trade Commission (ITC) has banned Altria and Philip Morris from selling IQOS in the country. The Wall Street Journal reported this. The regulator has ruled in a patent case initiated by a competitor of the companies – R.J. Reynolds Tobacco Co. “Encroachment on our intellectual property undermines our ability […]

Next
The rating of the most expensive brands of Ukraine appeared
News

Megafon Company entered into a deal with Mail.ru

Russian operator MegaFon made a deal with Mail.ru shareholders to acquire a controlling stake shares of the corporation. According to official information, the purchase of securities was effected by signing the agreements with companies such as New Media and Technology Investment LP, New Media Technologies Capital Partners Limited and Ardoe Finance Limited, who are the […]

Next
The rating of the most expensive brands of Ukraine appeared
News

In Ukraine will be implemented the EU standards for the mobile communication

European standards for the mobile communication in Ukraine will take effect by the end of 2021. According to the standards, the Cabinet of Ministers at the meeting on September 30 approved the plan to improve the quality of mobile communications. It involves the transition to the European approaches for informing users about the level of […]

Next