Despite the coronavirus pandemic, the total value of the most expensive brands in Ukraine increased by 1.5%. The Korrespondent magazine compiled the brand rating.
Thus, the top five most expensive brands in Ukraine included Kyivstar ($ 225.48 million), Rozetka ($ 210.42 million), Darnitsa ($ 187.23 million), Morshynska ($ 173.25 million) and Nova Poshta ($ 170.01 million).
Traditionally, only Ukrainian brands are included in the rating. Multinationals created outside the country are not considered.
When compiling the list, subjective indicators that are difficult to measure were not taken into account. Key macroeconomic indicators, such as GDP dynamics, inflation rates, etc., were also left out of brackets, since due to the coronavirus pandemic, the Ukrainian economy in 2020 decreased its growth rate by 4%.
“Ukrainian companies have become less susceptible to problems in the economy, and during a crisis, leaders win in comparison with those who catch up with them. Because in difficult times people want to trust those, to whom they bring their money. And trust is almost a key component of a brand, and therefore, and its value. ” – the article says.
It is noted that the three leaders – Kyivstar, Rozetka and pharmaceutical company Darnitsa, demonstrated the largest growth in brand value.
“And it is not surprising: the very top of the rating includes exactly those companies for which the brand and its perception in society is not an empty phrase,” the authors of the rating note.
The final list of the rating includes representatives of over a dozen industries: food and alcohol industry, fuel and energy and construction business, online commerce, distributors of household appliances and portable electronics, retail chains, banks, telecom companies, pharmaceutical giants, logistics and transport companies…
Company Continues Strategic Expansion Adding New Service Capabilities, Talent, and Broadening Nearshore Footprint SAN JOSE, Calif.—January 5, 2023— GlobalLogic Inc., a Hitachi Group Company and Digital Engineering Leader, today announced the acquisition of Hexacta, a Pan-Latin-America digital and data engineering company. The acquisition is part of GlobalLogic’s continued strategy to expand its offerings, and its […]
Last year, the global medical device market reached $532.62 billion, according to Mordor Intelligence. Ukrainian engineers are involved in the projects of key players, which occupy almost 10% of the market. This share can be estimated at 50 billion US dollars*. Domestic specialists create more than a hundred software solutions of various levels. These include […]
Новий власник Twitter Ілон Маск доручив інженерам попрацювати над перезавантаженням Vine, яке може бути готове до кінця нинішнього року. Про це повідомляє Axios. Зазначається, що інженерам компанії необхідно вивчити стару кодову базу відеосервісу, яка не змінювалася та не оновлювалася з моменту закриття, а саме з 2016 року, коли з’ясувалося, що майданчик не витримує конкуренції. Втім, одне з […]
Credit Agricole has been ranked first in the social responsibility rating of the banking sector, created by Standard-Rating based on the 2022 half-year results. The rating agency commended the bank’s contribution to the economy of Ukraine. The bank has paid UAH 100 million in taxes in advance, while issuing UAH 1.2 billion in loans under […]
From October 1, drivers must turn on the dipped headlights of the car outside the city. This helps to additionally mark the vehicle in conditions of low visibility within the autumn-winter period. GlobalLogic reminds about the importance of compliance with traffic rules and tells about the developments of Ukrainian engineers that affect road safety. In […]
Intellias, a global software engineering and digital consulting company, has announced the completion of its acquisition of Digitally Inspired, a fast growing, UK based peer, focusing on the Retail and eCommerce industry. “I am delighted to welcome the Digitally Inspired team to Intellias. It is symbolic that Intellias’ twentieth anniversary coincided with signing an agreement […]
3×4, a Web3 fundraising platform for non-profits, has been launched in Ukraine to bring innovative crypto & NFT fundraising to the rising number of social impact causes. 3×4 helps non-profit organizations to fundraise utilizing NFTs in collaborations with artists and brands while providing donors utility, revenue and transparency. The idea of 3×4 was born in […]
Naftogaz of Ukraine signed a memorandum with the Polish PGNiG on joint development of fields in the western regions of Ukraine. This was reported by the press service of the NAC on Tuesday, March 30. Naftogaz CEO Otto Waterlander said the company had acquired strategic assets “that enable it to confidently declare the greatest hydrocarbon […]Next
International Court of Arbitration in New York in a dispute between the UMH – the Ukrainian publisher of “Forbes Ukraine” magazine, and the Forbes Media, LLC American publishing house ruled in favor of the latter on April, 20, and revoked the license of Forbes Ukraine, said in Forbes Media, LLC to the publication LІGA.net UMH […]Next
According to news agency Bloomberg, citing informed sources, a large Irish pharmaceutical company Shire is buying its rival company Baxalta Inc. This will create a new global biotech giants. The acquisition price is approximately $ 32 billion by shares and cash, not including the payment of debts. Precise details of the purchase are not currently […]Next
Exports of goods accounts for a third of Ukraine’s GDP.But we sell primarily raw materials abroad. It is a marker of underdeveloped countries and a path that does not contribute to economic development. Our state’s strategic task is to increase the exports of high-tech goods with high added value: that is, not just to grow […]Next
Shares of Adobe Systems, which rose to 76% over the past 12 months, increased by 2.8% after the announcement of a strong 3rd quarter, traditionally considered seasonally weak. “Adobe has demonstrated the best third quarter in our history,” said Shantanu Narayen, president and CEO of Adobe. “We are confident that our leadership in digital services […]Next
South Korean electronics maker Samsung Electronics has signed an agreement with US cellular operator Verizon to supply $ 6.64 billion worth of 5G equipment to the United States, reported Reuters. According to Samsung representative, the order concerns to supply of network equipment. Company declined to comment on the detailed terms of the contract. Noted that […]Next
Recently was received an information that Nezhin fat plant will invest in the construction of a new oil-extracting factory. The Company appraises the need for investment in the construction of this plant in the amount of about $ 50 million (of proprietary funds and borrowed resources). Nezhin fat plant (Chernihiv region) plans to build the […]Next
Last month, the demand for foreign currency increased and the hryvnia exchange rate adjusted. This is stated in the macroeconomic and monetary review of the National Bank in June. It is noted that for most of June 2021 in the foreign exchange market supply exceeded demand. This took place against the background of favorable external […]Next
The victory of the candidate from the Republicans in the USA President elections stirred up not only the global political community but the US stock market too. According to Bloomberg analytical bureau, Hillary Clinton’s loss has hit the financial condition of 500 richest people in the world. In particular, analysts say that after the announcement of the race […]Next
The computer system of the American medical company Universal Health Services, which has a membership of over 400 medical institutions, has become the object of attack by hackers that demand the ransom. This was reported by CNBC, citing sources from the company’s employees. According to the TV channel, computers in the various institutions of the […]Next
The State Property Fund of Ukraine sold the Sukhodol distillery in the Lviv region to a private investor for UAH 60.3 million. This was reported by the state concern Ukrspirt, which included the company. The starting price at the auction increased 2.8 times, starting from UAH 21.7 million, Ukrspirt said. Sukhodolsk distillery became the sixth […]Next
Ukrainian restaurateurs cannot share the trademark Oliva. The former partners, Dmitry Plyatsuk the owner of marks Viva Oliva and Yuriy Kolesnik he owner of Oliva served counterclaims to revoke the trademark of the competitor. January, 20 Solomenskiy District Court of Kiev will consider the claim of Viva Oliva to the Ukrainian Institute of Intellectual Property […]Next
One of the most famous car companies will get a multi-million fine for concealment of information in the financial statements for regulators. The supervisory authorities in the US announced that they intend to impose a fine on US-Italian concern Fiat Chrysler in the amount of $ 70 million for a significant underestimation of the number […]Next
In the United States, the International Trade Commission (ITC) has banned Altria and Philip Morris from selling IQOS in the country. The Wall Street Journal reported this. The regulator has ruled in a patent case initiated by a competitor of the companies – R.J. Reynolds Tobacco Co. “Encroachment on our intellectual property undermines our ability […]Next
Russian operator MegaFon made a deal with Mail.ru shareholders to acquire a controlling stake shares of the corporation. According to official information, the purchase of securities was effected by signing the agreements with companies such as New Media and Technology Investment LP, New Media Technologies Capital Partners Limited and Ardoe Finance Limited, who are the […]Next
European standards for the mobile communication in Ukraine will take effect by the end of 2021. According to the standards, the Cabinet of Ministers at the meeting on September 30 approved the plan to improve the quality of mobile communications. It involves the transition to the European approaches for informing users about the level of […]Next