Tesla’s sales in Europe fell again in July, marking the seventh straight monthly decline, despite the launch of the updated Model Y electric crossover, Reuters reports. Overall, Tesla’s sales across Europe dropped by more than one-third in the first half of the year.
According to official data:
In Sweden, Tesla registrations plunged 86% (to just 163 vehicles),
In Denmark, down 52% (336 vehicles),
In France, down 27% (1,307 vehicles),
In the Netherlands, down 62% (443 vehicles),
In Belgium, down 58% (460 vehicles),
In Italy, down 5% (457 vehicles),
In Portugal, down 49% (284 vehicles).
However, not all markets saw declines. In Norway, Tesla’s July sales rose 83%, and in Spain, they increased by 27%. This growth is partly attributed to aggressive financing offers, such as 0% interest loans in select Scandinavian countries. In Spain, the broader market for electrified vehicles jumped 155%, with Chinese rival BYD selling 2,158 cars, nearly eight times more than a year ago.
Elon Musk has acknowledged that “a few tough quarters” lie ahead, citing the lack of new affordable models until the end of the year and the phase-out of EV subsidies in the U.S. He also pointed to regulatory hurdles in the EU that are slowing the rollout of autonomous driving systems, a key selling point for the Model Y in the U.S.
Tesla began selling the updated all-wheel-drive Model Y in Europe in March 2025, and the rear-wheel-drive version in May. Despite this, Model Y registrations in July fell by 88% in Sweden and 49% in Denmark. In contrast, registrations in Norway quadrupled to 715 units.
Meanwhile, other European automakers — including Volkswagen, Mercedes-Benz, Stellantis, Renault, and BMW — have also warned of slowing demand and pressure from new U.S. import tariffs.
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