Entertainment Studios Networks owner Byron Allen has filed a $ 10 billion lawsuit against McDonald’s. According to The Wall Street Journal, the case concerns discrimination in advertising.
According to the lawsuit, McDonald’s violated federal and state civil rights law by demonstrating “racial hatred and racial stereotypes” in the distribution of advertising media.
According to the document, the company refused to advertise in the media owned by African-American Allen. The lawsuit alleges that blacks make up about 40 percent of McDonald’s customers, but in 2019, the company spent $ 1.6 billion from its advertising budget in the United States less than $ 5 million on advertising in black media.
The plaintiffs also allege that McDonald’s has never advertised on Entertainment Studios since its inception in 2009. At the same time, the company paid for a large amount of advertising in similar networks owned by whites.
The lawsuit was filed the same day that McDonald’s announced a decision to increase the cost of advertising in the media owned by African Americans from 2 to 5% by 2024.
The company also announced the allocation of funds for advertising on platforms owned by women, as well as various ethnic and sexual minorities.
Company Continues Strategic Expansion Adding New Service Capabilities, Talent, and Broadening Nearshore Footprint SAN JOSE, Calif.—January 5, 2023— GlobalLogic Inc., a Hitachi Group Company and Digital Engineering Leader, today announced the acquisition of Hexacta, a Pan-Latin-America digital and data engineering company. The acquisition is part of GlobalLogic’s continued strategy to expand its offerings, and its […]
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El Salvador was the first in the world to legalize bitcoin as an official means of payment. Such a law was passed by the country’s parliament. 62 parliamentarians supported the bill, 19 voted against, and three abstained. President Nayib Bukele intends to sign the law soon, after which it will take effect “immediately”. Thus, accepting […]
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Entertainment Studios Networks owner Byron Allen has filed a $ 10 billion lawsuit against McDonald’s. According to The Wall Street Journal, the case concerns discrimination in advertising. According to the lawsuit, McDonald’s violated federal and state civil rights law by demonstrating “racial hatred and racial stereotypes” in the distribution of advertising media. According to the […]
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Japanese company Hitachi has announced the purchase of American developer GlobalLogic for $ 9.6 billion, according to Reuters. The American company has several offices in Ukraine and is one of the three largest IT employers in the country. GlobalLogic owns 45% in equal shares of Canada Pension Plan Investment Board and Swiss investment company Partners […]
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On Wednesday, the 24th of November, 2015 The Securities and Exchange Commission told that the information was stolen for illegal insider trading profits. Promising young man whose name is Yue Khan (also he calls himself John Khan), came to work to one of the largest investment banks in the world in late 2014. His task […]
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