Entertainment Studios Networks owner Byron Allen has filed a $ 10 billion lawsuit against McDonald’s. According to The Wall Street Journal, the case concerns discrimination in advertising.
According to the lawsuit, McDonald’s violated federal and state civil rights law by demonstrating “racial hatred and racial stereotypes” in the distribution of advertising media.
According to the document, the company refused to advertise in the media owned by African-American Allen. The lawsuit alleges that blacks make up about 40 percent of McDonald’s customers, but in 2019, the company spent $ 1.6 billion from its advertising budget in the United States less than $ 5 million on advertising in black media.
The plaintiffs also allege that McDonald’s has never advertised on Entertainment Studios since its inception in 2009. At the same time, the company paid for a large amount of advertising in similar networks owned by whites.
The lawsuit was filed the same day that McDonald’s announced a decision to increase the cost of advertising in the media owned by African Americans from 2 to 5% by 2024.
The company also announced the allocation of funds for advertising on platforms owned by women, as well as various ethnic and sexual minorities.
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