Company Guild Esports of David Beckham, specializing in cybersport, announced plans to place its shares on the London Stock Exchange in the autumn of 2020.
During the IPO, the company expects to raise 20 million pounds ($ 25.86 million). It is estimated that it will be valued at 50 million pounds.
The resulting funds Guild Esports will spend on attracting new players, investing in its brand and expanding the scope of activities.
Guild Esports, which this summer has attracted 5 million pounds during a round of private financing, aims to create a global franchise to participate in major eSports competitions, as well as infrastructure to find and train players.
The company intends to prepare teams to participate in four global online games: Fortnite, Counter-Strike: Global Offensive, Rocket League and Fifa.
Guild will be the first e-sports franchise to go public on the London Stock Exchange, the company said.
Beckham, who is a co-founder of Guild Esports, will use its influence and popularity in the world to support business development.
Guild expects to receive revenue from winning championships, opportunities in the field of digital marketing, sponsorship, trade in thematic products, as well as promotional trips and events, the company said.
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