The price of shares of Coca-Cola today is 13.6% lower than at the beginning of 2020, and the profit with revenues of the second quarter fell by a third due to lower sales in restaurants and entertainments in the conditions of a pandemic. At the same time, shares of Coca-Cola are considered to be a “blue chips”, and the company has a long history of credibility and continuous series of annual dividend of increasing length of 58 years.
International economists warn that the negative effects of the pandemic for retailers will continue for a long time. In turn, the leadership of Coca-Cola in July reported that sees improving demand in the weakening of quarantine measures worldwide.
Nevertheless, most investors recognize the current uncertainty that persists in the short term. However, if we consider the shares of Coca-Cola as an asset for long-term investment, it is worth considering that the company is exceptionally durable and stable in the position of covering a broad market.
The history of Coca-Cola, since entering the public market on September 5, 1919, proves that its shares are a “gift” for a long-term investor. At the time of the IPO, one share of Coca-Cola was worth $ 40, since then, after 13 splits, one share has turned into 9,216, and an investment of $ 100, a century later today would turn into at least $ 1.1 million. If you simultaneously reinvested dividends, profitability would double again.
Coca-Cola shares are a very profitable investment if you intend to earn by receiving dividends with a yield in the range of 1.2% -3.5% (the range for the last 30 years of Coca-Cola history). Only in 2019 the global beverage producer paid dividends of $ 6.8 billion, which was facilitated by a free cash flow of $ 9.4 billion. Interestingly, the figure of $ 6.8 billion is the sum of Coca-Cola’s market capitalization in the summer of 1985.
A dividend yield of 3% may not seem so great, but in the amount of stock growth, such an asset promises to be a big profit in the long run.
Also, do not forget about the possibility of reinvesting dividends. The inclusion of dividend reinvestment plan (DRIP) for shares of Coca-Cola since the mid-1970s to date would increase the return on investment in double.
Under such circumstances, the revenue of $ 1.1 million per share in 1919 would have been $ 2.47 billion. Thus, Coca-Cola is an example of the centennial history of successful business models of dividend policy, favorable to shareholders.
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