Grey Group acquires Easycom Group in China

Grey Group acquires Easycom Group in China

18.07.2016 News

grey_groupGrey Group, one of the largest global communications networks has acquired a majority stake in Easycom, a social media agency in China. This acquisition will accelerate Grey’s growth in one of the world’s most dynamic emerging economies and offer clients access to a new vary of marketing services. 

Founded in Shanghai in 2006, Easycom has a headcount of more than 40 full-time staff, with strong capabilities and extensive experience in social media strategy, social content creation and crisis management.

“We are delighted to welcome Easycom to Grey Group. It is a leading social media agency that personifies our philosophy of ‘Famously Effective’ culture,” – said James R. Heekin, CEO and Chairman of Grey Group. “It will add to our growth in this important economy”/

“This acquisition will ensure our clients receive the best expertise, world-class professional services, and strong executional capabilities required to maximize their opportunities in the social world,” added, TH Peng, Chairman & CEO of Grey Group Greater China. “We are looking forward to working seamlessly with Easycom”/

Grey Group ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, and Qatar Airways.

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