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• Nana Pipiia. The editors notice.

• With the right approach, people begin to create, talents are revealed in the most unexpected way — this is the power of the Kaizen approach

  Ivan Sarwar, Managing Director of Kaizen Institute Ukraine, a practitioner of cross-cultural communication, based on many years of experience and more than 100 successfully implemented projects in various industries. He is convinced that thanks to Kaizen — a Japanese practice that focuses on the perfection of production, development and management processes - Ukrainian enterprises can not only get out of the current crisis without losses, but also gain significant competitive advantages from authentic source of Kaizen methodology. And no matter how difficult the situation may look, it is important to have the courage to start changes, and the will to follow this Kaizen Way. The KAIZEN system of continuous improvement should become a way of life and work.

• Hyatt Regency Kyiv. Advertising

• We expect to have a predictable macroeconomic policy so that business not only survives but also develops in difficult conditions

  Yevhen Shevchenko, the CEO of Carlsberg Ukraine, who has extensive experience in Ukraine and other countries in Eastern Europe, Baltics and Central Asia, about the current state of the beer market — the change in its consumer format, the latest trends caused by the pandemic, and the difficulties manufacturers are facing in the industry.

• Healthy citizens = healthy economy of Ukraine

  Vitaliy Gordienko, the General Director of the global research-driven biopharmaceutical company AbbVie, informed about the latest developments of innovative methods of treating complex diseases, which will soon be available in Ukraine. He also covered pressing issues of the healthcare industry in Ukraine and its reform (especially within the coronavirus crisis). According to the professional manager, the pharmaceutical industry plays one of the key roles in it.

• Those who adapt to the new reality the fastest will be successful

  David Mohren, the General manager and City Director of Radisson Blu Hotel, Kyiv City Centre, who has extensive experience in the hospitality industry in different countries, is convinced that despite the current situation in the world caused by COVID-19, this industry will recover faster than any other. Nevertheless, it is extremely important to quickly adapt to the changing reality, constantly monitor new guest behaviour trends, and respond to them as quickly as possible.

• The crisis can be overcome if you listen to the needs of your customers and develop new models

  Sarah Dong, the Executive Director of CEO Clubs UAE, a chapter of the CEO Clubs Network international business organization, drew the attention to the fact that in the difficult times of the COVID-19 pandemic, active cooperation is extremely important for the business. It is about sharing experiences, establishing business relationships, informing everyone about businesses’ capabilities. The CEO Clubs Network, which includes both domestic and international companies, has been such a unifying center for many years.

• We observe how quickly people are returning to pre-quarantine habits, so we expect a recovery in demand for our category

  Tatiana Lukinyuk, General Manager of Red Bull in Ukraine, shared an opinion on the development of energy drinks, this relatively young category on FMCG market of Ukraine. To survive and prepare for restoring after COVID-19 crisis, according to the General Manager, it is necessary to reconsider strategies and approaches in sales and marketing, so that the business will not only return to its usual levels but also develop in new sales channels.

• Crisis: a guideline for publicly exposed companies

  Nataliia Osadcha, Co-founder of S&P Agency Investment Risk Management, attorney, PhD, MBA, Risk Advisor.

• Atlas Deluxe. Advertising

• 5,000 protective masks for doctors at the very beginning of the Covid-19 outbreak and 2550 food kits for the elderly – this is how Shell helped in the fight against coronavirus in Ukraine

  Peter Kerekgyarto, CEO of Shell Retail in Ukraine.

• Sika and Volkswagen. Advertising

• Team develepment is what makes it possible to successfully advance on a competitive market

  Andriy Samusenko, CEO of Mondelēz Ukraine, described the features of this year's market as well as successes and obstacles in the development of the confectionery industry. After all, this year was marked by a large-scale outbreak of coronavirus, which directly affected this area: on the one hand, despite any crisis, the food sector is always in the category of basic necessity and equally in demand in society, but on the other hand, it is called upon to meet the strictest technological, sanitary and safety requirements, as to no other industry.

• LESYA only better — there are no limits to improvement

  Mykola Sychenko, Chairman of the Supervisory Board of PrJSC "Lesya", told about the formation of production and the successful application of advanced Japanese business of technology.

• CEO Clubs Network. Advertising

• The pandemic continues to gain momentum, therefore care and concern for the health of employees have been relevant for us, and still remain

  Nina Dombrowska, President of Henkel in Ukraine, shared the secrets of successful work in special product categories — Beauty and Laundry & Home Care. According to an experienced manager, despite the difficult economic situation in which the whole world found itself due to the pandemic, business can not only be saved, but also developed through solidarity, team spirit, corporate culture and maximum care for employees.

• Crisis phenomenon: how to deal with it properly and benefits for the company

  We are used to considering the crisis as an adverse phenomenon, and our negative beliefs and actions stem from this. In this article, Mykola Siutkin, CEO and Founder of S&P Agency Investment Risk Management, attorney, award winner Best Lawyers 2020-2021 in nominations Mergers and Acquisitions and Case Law provided with not only a deeper understanding of the crisis but also the mechanism of successfully dealing with it.

• LDaily

• S&P Agency Investment Risk Management. Advertising

• S&P Agency Investment Risk Management. Advertising