Each company and the man himself admits, sometimes failing, seemingly mistakes. But if it is really a failure or a good experience for the development shows a wonderful book of Laurence G. Weinzimmer and\u00a0 Jim McConoughey “The Wisdom of Failure”.<\/p>\n
5 small stories from the book will help you to understand that the business mistakes can make\u00a0 each person, above all it’s important to analyze them and make the necessary conclusions<\/p>\n
Do not be afraid to admit failure and leave the matter of his<\/strong><\/p>\n News Corp.\u00a0 has invested $ 580 million on MySpace acquisition in 2006, and invested in the social network additional millions of dollars. Facebook, yet became more successful, and MySpace was sold only by $ 34 million.<\/p>\n “Healthy” Cigarette or contrary to tradition<\/strong><\/p>\n The company of the production of tobacco R.J. Reynolds spent $ 1 billion on the production of cigarettes with lower nicotine content – Premier. But it turned out that smokers can not stand the smell. Absurd? – Conclusion!<\/p>\n Luxury products can not tolerate “easy money”<\/strong><\/p>\n LA Gear President of the company for four years, raised the sales of sports shoes with $ 11mln to $ 820 million, using a variety of marketing methods. In the pursuit of profit began to sell shoes at discounted prices in each store, thus reducing the attractiveness and prestige of the brand.<\/p>\n Do not allow competitors to define the strategy of your company<\/strong><\/p>\n Coca-Cola has responded to the provocation Pepsi \u00abThe new generation chooses Pepsi\u00bb and released in response to a very bad drink New Coke, which was a huge failure in the history of the brand business.<\/p>\n Keep your attention on the main product of the company, which brings a good profit, and is widely known among consumers<\/strong><\/p>\n Netscape company trying to develop a new programming language, lost sight of their first widely popular browser, ignoring his improvement. This was an error on a billion $.<\/p>\n No business is immune from mistakes, but by analyzing the negative experience, you can protect your company from such failures.<\/p>\n