{"id":151365,"date":"2026-03-27T12:00:41","date_gmt":"2026-03-27T10:00:41","guid":{"rendered":"https:\/\/ldaily.ua\/?post_type=news&#038;p=151365"},"modified":"2026-03-25T12:16:12","modified_gmt":"2026-03-25T10:16:12","slug":"apple-dodast-reklamu-v-dodatok-z-kartamy","status":"publish","type":"news","link":"https:\/\/ldaily.ua\/en\/news\/novosti\/apple-dodast-reklamu-v-dodatok-z-kartamy\/","title":{"rendered":"Apple to Introduce Ads in Its Maps App"},"content":{"rendered":"<p data-start=\"106\" data-end=\"334\">Apple is planning to introduce advertising into its mapping service, Apple Maps, as part of its continued push to expand its paid services business. According to Bloomberg, an official announcement could come in the near future.<\/p>\n<p data-start=\"336\" data-end=\"616\">The new system will function similarly to Google Maps: businesses and venues will be able to purchase advertising placements within search results. For example, a restaurant could pay to appear at the top of the results when a user searches for \u201csushi\u201d or another type of cuisine.<\/p>\n<p data-start=\"618\" data-end=\"902\">Through this move, Apple aims to strengthen its services segment, which already generates over $100 billion annually and accounts for more than a quarter of the company\u2019s total revenue. Advertising is expected to help offset a potential slowdown in growth across other business areas.<\/p>\n<p data-start=\"904\" data-end=\"1187\">The advertising business is overseen by senior executive Todd Teresi, who reports to Senior Vice President of Services Eddy Cue. Apple\u2019s advertising division is currently estimated to generate around $8.5 billion in annual revenue, but the company intends to significantly expand it.<\/p>\n<p data-start=\"1189\" data-end=\"1450\">Ads are expected to appear in Apple Maps as early as this summer\u2014initially on iPhone and other Apple devices, and later in the web version. This will mark another step following the introduction of advertising formats in the App Store, Apple News, and podcasts.<\/p>\n","protected":false},"featured_media":151366,"menu_order":0,"template":"","newscat":[9],"newstag":[],"issues":[],"class_list":["post-151365","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-novosti"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/151365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/151366"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=151365"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=151365"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=151365"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=151365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}