{"id":151268,"date":"2026-03-11T12:00:34","date_gmt":"2026-03-11T10:00:34","guid":{"rendered":"https:\/\/ldaily.ua\/?post_type=news&#038;p=151268"},"modified":"2026-03-09T21:26:36","modified_gmt":"2026-03-09T19:26:36","slug":"apple-gotuye-novu-premialnu-linijku-ultra-prystroyiv","status":"publish","type":"news","link":"https:\/\/ldaily.ua\/en\/news\/apple-gotuye-novu-premialnu-linijku-ultra-prystroyiv\/","title":{"rendered":"Apple Prepares New Premium Line of Ultra Devices"},"content":{"rendered":"<p data-start=\"54\" data-end=\"330\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Apple<\/span><\/span> is working on launching a new line of premium Ultra devices that will complement \u2014 rather than replace \u2014 the existing Pro series, according to <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Mark Gurman<\/span><\/span> of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Bloomberg<\/span><\/span>.<\/p>\n<p data-start=\"332\" data-end=\"567\">According to him, alongside the expansion of the budget segment represented by the new iPhone 17e and MacBook Neo, the company is also preparing a new category of high-end devices that will be positioned above the Pro versions.<\/p>\n<p data-start=\"569\" data-end=\"796\">One of the first gadgets in the new series could be a MacBook with a touch-enabled OLED display. The model is expected to be about 20% more expensive than Apple\u2019s most powerful laptop versions scheduled for release in 2025.<\/p>\n<p data-start=\"798\" data-end=\"1186\">Another key device will be the company\u2019s first foldable smartphone. According to Gurman, it may be called the iPhone Ultra. The name is partly a marketing decision: the expected price of more than $2,000 may appear less extreme within a new premium category. The unfolded device is expected to feature a 4:3 aspect ratio, while the crease between the screens will be almost invisible.<\/p>\n<p data-start=\"1188\" data-end=\"1573\">The third device in the series could be new wireless headphones called AirPods Ultra. According to preliminary information, they may include built-in cameras and infrared sensors that will enable <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Visual Intelligence<\/span><\/span> features \u2014 a technology allowing artificial intelligence to analyze the surrounding environment and provide contextual information to the user.<\/p>\n<p data-start=\"1575\" data-end=\"1780\" data-is-last-node=\"\" data-is-only-node=\"\">Apple may later expand the Ultra lineup to other devices as well. For example, similar models could appear among iPad tablets with OLED displays or among iMac desktop computers with larger screens.<\/p>\n","protected":false},"featured_media":151269,"menu_order":0,"template":"","newscat":[9],"newstag":[],"issues":[],"class_list":["post-151268","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-novosti"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/151268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/151269"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=151268"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=151268"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=151268"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=151268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}