{"id":151178,"date":"2026-02-23T15:00:36","date_gmt":"2026-02-23T13:00:36","guid":{"rendered":"https:\/\/ldaily.ua\/?post_type=news&#038;p=151178"},"modified":"2026-02-18T20:28:15","modified_gmt":"2026-02-18T18:28:15","slug":"u-ford-poperedyly-pro-podorozhchannya-avto-cherez-deficzyt-kompyuternoyi-pamyati","status":"publish","type":"news","link":"https:\/\/ldaily.ua\/en\/news\/novosti\/u-ford-poperedyly-pro-podorozhchannya-avto-cherez-deficzyt-kompyuternoyi-pamyati\/","title":{"rendered":"Ford Warns of Rising Car Prices Due to Computer Memory Shortages"},"content":{"rendered":"<p data-start=\"138\" data-end=\"508\">The global artificial intelligence boom is beginning to impact the automotive industry. As reported by <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">The Drive<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Ford Motor Company<\/span><\/span> Chief Financial Officer <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Sherry House<\/span><\/span> said that shortages of memory chips are already pushing up production costs and could lead to higher vehicle prices.<\/p>\n<p data-start=\"510\" data-end=\"777\">She made the remarks at the Wolfe Research auto and semiconductor summit in <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">New York City<\/span><\/span>. According to House, the company currently has supply under control and sufficient inventories, but procurement prices for memory are already rising.<\/p>\n<p data-start=\"779\" data-end=\"1140\">The reason lies in strategic decisions by the world\u2019s three largest memory manufacturers \u2014 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Samsung Electronics<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">SK hynix<\/span><\/span>, and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Micron Technology<\/span><\/span> \u2014 which have redirected production lines toward chips for AI data centers, even though some of those centers are still under construction.<\/p>\n<p data-start=\"1142\" data-end=\"1645\">As a result, supplies of NAND and DRAM memory for other industries, including automotive, have declined. The situation was further complicated by Micron\u2019s decision to shut down its <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Crucial<\/span><\/span> brand, which served the retail market, in order to free up resources for major cloud clients such as <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Amazon<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Microsoft<\/span><\/span>, and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">OpenAI<\/span><\/span>.<\/p>\n<p data-start=\"1647\" data-end=\"2035\">Ironically, back in 2023 Micron noted that the average car was already using around 90 GB of memory across various electronic modules \u2014 a figure expected to triple by 2026. The rapid growth of driver assistance systems, infotainment platforms, and onboard software is turning modern vehicles into powerful computing platforms, making them increasingly dependent on steady memory supplies.<\/p>\n<p data-start=\"2037\" data-end=\"2344\">Analysts at <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Counterpoint Research<\/span><\/span> are already observing signs of \u201cpanic buying\u201d in the automotive chip sector. According to company representative <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">MS Hwang<\/span><\/span>, manufacturers are attempting to build up inventories amid fears of further supply tightening.<\/p>\n<p data-start=\"2346\" data-end=\"2529\">If the trend continues, consumers may face another round of car price increases \u2014 driven by competition with the artificial intelligence industry for critical semiconductor resources.<\/p>\n","protected":false},"featured_media":151179,"menu_order":0,"template":"","newscat":[9],"newstag":[],"issues":[],"class_list":["post-151178","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-novosti"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/151178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/151179"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=151178"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=151178"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=151178"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=151178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}