{"id":151013,"date":"2026-01-23T15:00:17","date_gmt":"2026-01-23T13:00:17","guid":{"rendered":"https:\/\/ldaily.ua\/?post_type=news&#038;p=151013"},"modified":"2026-01-24T21:24:36","modified_gmt":"2026-01-24T19:24:36","slug":"asus-ostatochno-vyhodyt-z-rynku-smartfoniv","status":"publish","type":"news","link":"https:\/\/ldaily.ua\/en\/news\/asus-ostatochno-vyhodyt-z-rynku-smartfoniv\/","title":{"rendered":"Asus Exits the Smartphone Market for Good"},"content":{"rendered":"<p data-start=\"49\" data-end=\"321\">Asus has officially confirmed that it no longer plans to release new smartphones and is effectively exiting the smartphone market. The announcement was made by Asus Chairman Jonney Shih during a special event at the Taipei Nangang Exhibition Center, according to GSMArena.<\/p>\n<p data-start=\"323\" data-end=\"741\">According to Shih, Asus will now focus its financial and engineering resources on commercial computers as well as on areas related to \u201cphysical artificial intelligence,\u201d including robotics and smart glasses. At the same time, the company assured current users that they will not be left without support: service maintenance, software updates, and warranty obligations for smartphones already sold will remain in place.<\/p>\n<p data-start=\"743\" data-end=\"1066\">During his speech, the executive also summed up the company\u2019s financial results for the year. He said Asus\u2019s revenue in 2025 reached approximately $23.4 billion, up 26% year-on-year. Particularly strong growth was recorded in the AI server business, which doubled, growing by 100% and exceeding the company\u2019s own forecasts.<\/p>\n<p data-start=\"1068\" data-end=\"1431\" data-is-last-node=\"\" data-is-only-node=\"\">In recent years, Asus\u2019s presence in the smartphone market has been gradually shrinking. The company scaled back its Zenfone lineup and significantly slowed the release of gaming-focused ROG Phone models. In 2025, Asus introduced only two devices\u2014the ROG Phone 9 FE and the Zenfone 12 Ultra\u2014which, according to unofficial estimates, failed to achieve strong sales.<\/p>\n","protected":false},"featured_media":151014,"menu_order":0,"template":"","newscat":[9],"newstag":[],"issues":[],"class_list":["post-151013","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-novosti"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/151013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/151014"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=151013"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=151013"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=151013"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=151013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}