{"id":150561,"date":"2025-11-12T15:00:33","date_gmt":"2025-11-12T13:00:33","guid":{"rendered":"https:\/\/ldaily.ua\/?post_type=news&#038;p=150561"},"modified":"2025-11-09T12:20:01","modified_gmt":"2025-11-09T10:20:01","slug":"meta-zarobyla-16-mlrd-u-2024-roczi-na-shahrajskyh-ogoloshennyah","status":"publish","type":"news","link":"https:\/\/ldaily.ua\/en\/news\/novosti\/meta-zarobyla-16-mlrd-u-2024-roczi-na-shahrajskyh-ogoloshennyah\/","title":{"rendered":"Meta Earned $16 Billion in 2024 from Fraudulent Ads"},"content":{"rendered":"<p data-start=\"59\" data-end=\"293\">Meta may have generated around 10% of its total 2024 revenue \u2014 roughly $16 billion \u2014 from advertisements promoting fraudulent schemes and banned products, according to Reuters, which cites internal company documents.<\/p>\n<p data-start=\"295\" data-end=\"591\">The materials refer to ads promoting fake investment projects, illegal online casinos, scam e-commerce stores, and prohibited medical products. The documents reveal how Meta sought to measure the scale of such advertising across its platforms \u2014 primarily Facebook and Instagram.<\/p>\n<p data-start=\"593\" data-end=\"847\">According to Meta\u2019s own estimates, the company earned over $164.5 billion in 2024, with about $7 billion attributed to high-risk or potentially fraudulent campaigns. On average, users were exposed to up to 15 billion of these ads daily.<\/p>\n<p data-start=\"849\" data-end=\"1060\">Some internal documents show Meta\u2019s efforts to reduce the number of fake ads, while others express concern that aggressive removal of such campaigns could negatively affect the company\u2019s financial results.<\/p>\n<p data-start=\"1062\" data-end=\"1368\" data-is-last-node=\"\" data-is-only-node=\"\">In a comment to Reuters, Meta stated that it \u201caggressively combats fraudulent advertising,\u201d adding that the 10% estimate is approximate and overly generalized. Company representatives also claimed that some of the cited ads were later found not to violate platform policies upon reanalysis.<\/p>\n","protected":false},"featured_media":150562,"menu_order":0,"template":"","newscat":[9],"newstag":[],"issues":[],"class_list":["post-150561","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-novosti"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/150561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/150562"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=150561"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=150561"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=150561"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=150561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}