{"id":150083,"date":"2025-08-14T18:00:21","date_gmt":"2025-08-14T15:00:21","guid":{"rendered":"https:\/\/ldaily.ua\/en\/?post_type=news&#038;p=150083"},"modified":"2025-08-12T22:41:28","modified_gmt":"2025-08-12T19:41:28","slug":"yuvelirnyj-brend-faberge-otrymav-novogo-vlasnyka","status":"publish","type":"news","link":"https:\/\/ldaily.ua\/en\/news\/novosti\/yuvelirnyj-brend-faberge-otrymav-novogo-vlasnyka\/","title":{"rendered":"Jewelry Brand Faberg\u00e9 Gets a New Owner"},"content":{"rendered":"<p data-start=\"42\" data-end=\"119\">British company Gemfields Group Limited has sold the Faberg\u00e9 jewelry brand.<\/p>\n<p data-start=\"121\" data-end=\"352\">Gemfields Group Limited, which had owned the rights to the Faberg\u00e9 brand since 2013, decided to transfer the legendary name to a new owner\u2014U.S.-based investment firm SMG Capital LLC. The parties valued the deal at USD 50 million.<\/p>\n<p data-start=\"354\" data-end=\"725\">According to Gemfields, the sale is not related to any crisis but is part of a strategic shift. The company aims to focus on its core business\u2014mining precious gemstones, particularly emeralds in Zambia and rubies in Mozambique. Representatives of Gemfields said the move will help strengthen the balance sheet and allow for more effective investment in mining projects.<\/p>\n<p data-start=\"727\" data-end=\"1039\">Founded in 1842 by Carl Faberg\u00e9, the brand achieved worldwide fame for its exquisite jewelry, especially the iconic Easter eggs created for the Russian imperial family. Over more than 150 years, Faberg\u00e9 has changed ownership several times but has maintained its reputation as a symbol of luxury and refinement.<\/p>\n<p data-start=\"1041\" data-end=\"1283\" data-is-last-node=\"\" data-is-only-node=\"\">SMG Capital has not yet disclosed details of its plans for Faberg\u00e9, but according to industry experts, the new owner may expand the brand\u2019s presence in North American and Middle Eastern markets, as well as invest in new jewelry collections.<\/p>\n","protected":false},"featured_media":150084,"menu_order":0,"template":"","newscat":[9],"newstag":[31529,31527,31528],"issues":[],"class_list":["post-150083","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-novosti","newstag-companynewsbusinessnewscorporateupdatesleadershipchangesmergersandacquisitionsmarketmovements","newstag-novynykompanijbiznesnovynyrynkytransformacziyabiznesu","newstag-novostykompanyjbyznesnovostykorporatyvnenovostysmenarukovodstvaslyyanyyaypogloshhenyyarnkyykompanyy"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/150083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/150084"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=150083"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=150083"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=150083"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=150083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}