Failure of Facebook, Instagram and WhatsApp applications could cost the company about $ 100 million, according to analysts at Fortune.<\/p>\n
In particular, the calculations were based on the company’s financial results for the second quarter of 2021, in which Facebook’s revenue was $ 29.08 billion, or $ 319.6 million per day, or $ 13.3 million per hour. The company’s applications did not work for about 7.5 hours, so it could lose $ 99.75 million.<\/p>\n
At the same time, another company that provides advertising evaluation services, Standard Media Index, estimated Facebook’s losses at $ 3.3 million during the period of failure. However, the Standard Media Index relied solely on estimating how much companies spend on advertising their products in Facebook applications per day.<\/p>\n
At the same time, Mires Prue, vice president of research at Forrester, estimates that about 10 million companies and brands that advertise on Facebook and Instagram can reasonably claim damages – presumably in the form of free advertising.<\/p>\n
“Only Facebook can tell exactly how much of the revenue is lost as a result of the crash. Advertisers and customers should demand that the company make up for lost opportunities,” Prue said.<\/p>\n
According to The New York Times, sales of some companies that use Facebook platforms during the failure, which occurred on Monday, fell by 30-70% compared to the previous week.<\/p>\n","protected":false},"featured_media":130931,"menu_order":0,"template":"","newscat":[9],"newstag":[],"issues":[],"class_list":["post-130930","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-novosti"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/130930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/130931"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=130930"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=130930"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=130930"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=130930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}