Amazon’s digital advertising business (AMZN) has received a new high estimate of growth in 2020 from experts from the global research company eMarketer.<\/p>\n
Amazon shares, which have not changed much since the beginning of 2021, rose at the beginning of trading on Wednesday.<\/p>\n
EMarketer analysts gave investors another confirmation of the strong growth of the e-commerce giant in the US digital advertising market: amid the boom in online sales, Amazon’s revenue growth from advertising outpaced the growth of its main segments – e-sales revenue and cloud computing company AWS.<\/p>\n
According to eMarketer, Amazon’s revenue from digital advertising in the US last year rose to $ 15.73 billion, up 52.5% from 2019. Such strong indicators suggest that Amazon is strengthening its position as a player \u2116 3 and continues to take market share from the leaders.<\/p>\n
Amazon’s share of the US digital advertising market rose to 10.3% in 2020 from 7.8% in 2019, Google’s market share (GOOGL, GOOG), by contrast, fell from 31.6% to 28.9%, Facebook ( FB) showed more modest growth: from 23.6% market share in 2019 to 25.2% in 2020.<\/p>\n
Forecast for Amazon: The company’s share of the digital advertising market in the US will increase to 10.7% this year, with further growth to 11.9% in 2022 and 12.8% in 2023.<\/p>\n
Forecast for Google: The share of digital advertising in the US will fall from 28.9% in 2020 to 26.6% in 2023.<\/p>\n","protected":false},"featured_media":128063,"menu_order":0,"template":"","newscat":[9],"newstag":[],"issues":[],"class_list":["post-128062","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-novosti"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/128062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/128063"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=128062"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=128062"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=128062"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=128062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}