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<\/p>\nWhy \u201cto speak about itself\u201d \u00a0is so important for any business? In the conditions of the competitive struggle for money of the buyer bright, attractive advertizing is the integral attribute of successful business strategy. What is the main secret \u00a0how to make the prospective client purchase what you are \u00a0offered to buy for him ? Creators of these brands precisely know about it. LDaily prepared for you the list of corporations, whose advertizing campaigns lay claim to the most memorable.<\/p>\n
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Adidas<\/strong>:\u00a0Impossible is nothing<\/em>\u00a0(2003).\u00a0This advertising slogan has increased the profit of the company in \u00a0three times and is \u00a0still used.<\/p>\n Nike:<\/strong>\u00a0Just do it.<\/em>\u00a0This advertising slogan, which was created in 1987, helped the company to become the leader among sportswear brands in the American market and earned corporations about 9 billion dollars.<\/p>\n Maybelline:\u00a0<\/strong>Maybe she\u2019s born with it. Maybe it\u2019s Maybelline.<\/em>The advertising campaign of the 1970th affected the American people so much that the profit of cosmetic brand for half a year has been grown by 4 times.<\/em><\/p>\n Coca-Cola:\u00a0<\/strong>It\u2019s the real thing<\/em>\u00a0(1971);\u00a0Always Coca-Cola<\/em>\u00a0(1990);\u00a0\u00a0Life is Good<\/em>\u00a0(2001);\u00a0Live on the coke side of life<\/em>\u00a0(2006).\u00a0The red and white logo of Coca-Cola has been known by 94% of percent of \u00a0Earth population . The company also claims that its name is the world\u2019s second word, after \u201cOK\u201d, understood by one and all people. Coca-Cola spends for advertising more money than such corporations as Apple and Microsoft. For example, in 2011 the brand invested about 3,256 billion dollars while as Apple invested \u00a0933 million dollars in marketing.<\/p>\n McDonald\u2019s:<\/strong>\u00a0I\u2019m lovin\u2019 it.<\/em>\u00a0The slogan was created at the end of 2003 for the German network of fast food restaurants. But soon the slogan became so popular and \u00a0all corporation has adopted it to itself.<\/p>\n Volkswagen:\u00a0<\/strong>If only everything in life was as reliable as a Volkswagen (1980)<\/em>. The slogan has provided recognition of brand in 10 of 13 countries of Europe with which the Volkswagen company \u00a0cooperated at that time.<\/p>\n Apple Inc.:\u00a0<\/strong>Think different (1997)<\/em>.\u00a0The campaign started in September \u00a01997. It was incredibly successful, having returned to consumers confidence that they deal with a brand which perfectly understands their views. How this advertizing affected destiny of the company, there is no need to speak.<\/p>\n MasterCard:\u00a0<\/strong>There\u00a0are some things money can\u2019t buy. For everything else, there\u2019s MasterCard<\/em>\u00a0(2009)<\/em>. The emergence of a slogan was connected with a release of MasterCard to the European market. An advertizing campaign was very successful. As of March 31, 2009, 195 million MasterCard cards were issued by MasterCard financial institutions across all Europe: the total amount of the issued cards has \u00a0increased by 7,0%.<\/p>\n Utica Club:\u00a0<\/strong>We drink all we can. The rest we sell (1965)<\/em>.\u00a0Utica Club is the American producer of alcoholic beverages. The company was founded in the 1853 and managed \u201cto hold on afloat\u201d until the end of 2011. Not the last desert in it is the share of well thought over the advertizing campaign of the alcoholic brand.<\/p>\n","protected":false},"featured_media":115951,"menu_order":0,"template":"","newscat":[10],"newstag":[],"issues":[],"class_list":["post-115950","news","type-news","status-publish","has-post-thumbnail","hentry","newscat-analitika"],"_links":{"self":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news\/115950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media\/115951"}],"wp:attachment":[{"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/media?parent=115950"}],"wp:term":[{"taxonomy":"newscat","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newscat?post=115950"},{"taxonomy":"newstag","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/newstag?post=115950"},{"taxonomy":"issues","embeddable":true,"href":"https:\/\/ldaily.ua\/en\/wp-json\/wp\/v2\/issues?post=115950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"4\"](\"https:\/\/ldaily.ua\/wp-content\/uploads\/2016\/10\/4-1.jpg\" "\\"\\"")
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