Failure of Facebook, Instagram and WhatsApp applications could cost the company about $ 100 million, according to analysts at Fortune.
In particular, the calculations were based on the company’s financial results for the second quarter of 2021, in which Facebook’s revenue was $ 29.08 billion, or $ 319.6 million per day, or $ 13.3 million per hour. The company’s applications did not work for about 7.5 hours, so it could lose $ 99.75 million.
At the same time, another company that provides advertising evaluation services, Standard Media Index, estimated Facebook’s losses at $ 3.3 million during the period of failure. However, the Standard Media Index relied solely on estimating how much companies spend on advertising their products in Facebook applications per day.
At the same time, Mires Prue, vice president of research at Forrester, estimates that about 10 million companies and brands that advertise on Facebook and Instagram can reasonably claim damages – presumably in the form of free advertising.
“Only Facebook can tell exactly how much of the revenue is lost as a result of the crash. Advertisers and customers should demand that the company make up for lost opportunities,” Prue said.
According to The New York Times, sales of some companies that use Facebook platforms during the failure, which occurred on Monday, fell by 30-70% compared to the previous week.
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