Failure of Facebook, Instagram and WhatsApp applications could cost the company about $ 100 million, according to analysts at Fortune.
In particular, the calculations were based on the company’s financial results for the second quarter of 2021, in which Facebook’s revenue was $ 29.08 billion, or $ 319.6 million per day, or $ 13.3 million per hour. The company’s applications did not work for about 7.5 hours, so it could lose $ 99.75 million.
At the same time, another company that provides advertising evaluation services, Standard Media Index, estimated Facebook’s losses at $ 3.3 million during the period of failure. However, the Standard Media Index relied solely on estimating how much companies spend on advertising their products in Facebook applications per day.
At the same time, Mires Prue, vice president of research at Forrester, estimates that about 10 million companies and brands that advertise on Facebook and Instagram can reasonably claim damages – presumably in the form of free advertising.
“Only Facebook can tell exactly how much of the revenue is lost as a result of the crash. Advertisers and customers should demand that the company make up for lost opportunities,” Prue said.
According to The New York Times, sales of some companies that use Facebook platforms during the failure, which occurred on Monday, fell by 30-70% compared to the previous week.
SoftServe is expanding its presence and opening new office spaces in four cities — Vinnytsia, Khmelnytskyi, Uzhhorod, and Odesa. They are available for 250 people working in these regions as well as other employees. The coworking in Vinnytsia where SoftServe has around 50 employees is already fully operating. Odesa is the next — office space […]
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Radisson Hotel Group is proud to be the world’s first hotel group to make all meetings and events across 400+ hotels in its EMEA portfolio carbon negative. For every event taking place at its participating hotels, Radisson Hotel Group will offset double the carbon footprint, to ensure that every meeting has a positive impact on […]
During trading on Monday, October 11, the price of a barrel of Brent oil rose by 2% to $ 84.01. She reached this mark for the first time since October 2018. US WTI oil rose by $ 1.62 to $ 81.3 – the highest price since 2014, according to Reuters. It is noted that Brent […]
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The European regulator on personal data protection has sent a preliminary order to American Facebook to stop the transfer of data of its users in the United States, according to the Wall Street Journal, citing sources familiar with the situation. “The EU’s privacy regulator has sent a preliminary order to Facebook for suspending the transfer […]
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Volvo dropped several cars from a height of 30 meters for crash tests. According to the automaker, such tests are very important for training rescue services. Volvo lifted the cars to a height of 30 meters with a crane, and then smashed them several times. Such a test allowed to simulate damage to cars at […]
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At 27th of November, 2015 the famous American company REI, which sells products for sports, tourism and travel, reported that on Friday – 30th of November, all 143 stores will be closed. The company decided to arrange for their employees a paid for the output. This decision is a kind of protest against rampant consumerism. […]
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The shareholders of the Unison Bank filed two lawsuits to the District Administrative Court of Kyiv, demanding to recognize the illegal and to cancel the decision of the Board of the NBU on the recognition of the bank insolvent. In the complaint the bank also requires to cancel the decision of the Deposit Guarantee Fund […]
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Zaporizhzhya Automobile Plant (ZAZ) is preparing to start mass production of buses under the Mercedes brand in 2022. Radio Svoboda reported this with reference to the UkrAVTO Corporation, which includes ZAZ. It is noted that the ZAZ A09 bus is a completely Ukrainian creation, designed by factory engineers with the help of Mercedes recommendations “for […]
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Apple has given to CEO Tim Cook two options which can be converted into approximately 1 million shares of the company under certain conditions. This follows from the documents submitted by the corporation in the Securities and Exchange Commission (SEC) of the USA. The first option is 333,987 shares with the restrictions, which the head […]
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