The Canadian company Mobify received $ 10 million of investments from the Acton Capital Partners fund.
The company also announced that the new members have joined the board of directors. They are Hannes Blum, from Acton, who was the vice president of the Amazon for seven years, and founded the AbeBooks company, which was bought by the Amazon, and Mark Organ, the founder of the Eloqua & Influtive companies, one of the authors of the idea of ??”marketing automation”.
The company is going to put borrowed funds for the acceleration of the development of platforms for mobile customer engagement and expansion of sales and marketing.
The Mobify is now known in the Ukrainian market, primarily as a buyer of the startup – Ukrainian developer of solutions for mobile marketing Jeapie. As says the co-founder of a startup edition Alexander Mikhailenko, integration of the Jeapie product in Mobify platform has been completed.
“Our colleagues from the head office appreciated how far we can go in terms of the product with a minimal budget and with tight deadlines. We decided with the management to develop this strong capacity – to turn our Ukrainian office in a start-up laboratory within the company”, – he said. Now Kyiv Jeapie office does research and creates prototypes that central office transforms to the development.
“We are working on projects in new niches of conversational commerce, artificial intelligence, business messaging, Apple TV apps and already start looking for talented developers who like to “play” with such innovations”, – says Alexander.
Source: ain.ua
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