The American company Google on Wednesday, March 3, announced its intention to abandon tracking the individual activity of users. Instead, the Internet giant will introduce new technologies that protect users’ privacy and allow advertising to be targeted without gathering information about them.
“People don’t have to accept that their online activity is tracked to benefit from relevant advertising. Advertisers don’t need to track individual consumer activity on the Internet to take advantage of digital advertising
Advances in aggregation, anonymization, on-device data processing, and other privacy-enhancing technologies provide a clear way to replace individual IDs, ”Google said in a statement.
“We expressly state that once the third-party cookies are gradually removed, we will not create alternate identifiers to track users as they browse the web and will not use them in our products,” said Google Product Management Director David. Temkin in his blog.
Google announced its intention to abandon the use of third-party cookies in its Chrome browser, which is the market leader, last year.
Instead, the company uses Federated Learning of Cohorts (FLoC) technology, which allows you to get no less effective results than when using personalized advertising based on user IDs. FLoC technology uses machine-learning algorithms to analyze user behavior on the Internet. At the same time, individual users are not identified but are divided into groups. This approach helps to obtain data about a wider audience without violating the privacy of individual users.
Radisson Hotel Group is proud to be the world’s first hotel group to make all meetings and events across 400+ hotels in its EMEA portfolio carbon negative. For every event taking place at its participating hotels, Radisson Hotel Group will offset double the carbon footprint, to ensure that every meeting has a positive impact on […]
During trading on Monday, October 11, the price of a barrel of Brent oil rose by 2% to $ 84.01. She reached this mark for the first time since October 2018. US WTI oil rose by $ 1.62 to $ 81.3 – the highest price since 2014, according to Reuters. It is noted that Brent […]
The agreement on a single corporate tax rate of at least 15 percent was signed by 136 states, which account for more than 90 percent of world GDP. The agreement is aimed at combating tax evasion by international corporations. The initiative was also signed by countries that were initially opposed to tax reform, such as […]
The savings of Ukrainian citizens outside the banking system are estimated at $ 30-35 billion. This estimate was given by the chairman of the National Bank Kyrylo Shevchenko during the Kyiv Economic Forum. There are different estimates of the “gray” economy. We in the National Bank believe that this is up to 30% of GDP. […]
During the week, the National Bank of Ukraine bought $ 228 million on the interbank foreign exchange market. At the same time, the central bank did not sell currency on the interbank market. So the NBU continued to buy currency on the interbank market, the bank increased it compared to last week ($ 15 million) […]
The new Tesla factory in Berlin may release the first electric cars next month. CEO Elon Musk stated this. Speaking at the plant, Musk said he hoped to get the green light to begin production in the coming weeks. The last consultation on public concern about the plant ends on October 14, after which the […]
In China, two more developers are unable to repay their debts: Fantasia Holdings has been unable to repay bonds worth $ 205.7 million, and Sinic Holdings is uncertain about the repayment of $ 246 million in bonds, the BBC reports. The day before, trading in Evergrande shares was suspended on the eve of “an announcement […]
Telegram Messenger registered more than 70 million new users against the background of a large-scale failure of the social network Facebook and its services. The founder of the messenger Pavlo Durov announced this in his Telegram-channel. “Telegram’s daily growth rate is an order of magnitude higher than normal, and in one day we have received […]
Spouses McMahon, the owners of the “Morgan Fenice company ” – a large manufacturer of the upholstered furniture (Morgan Furniture LLC, Kvasyliv, Rivne region), are going to invest 280 million UAH (€ 9.3 million) within the next three years to expand production capacity and specialty-equipment. This will increase the volumes of production and export by […]Next
The largest American agricultural company Cargill suspends the sale of seeds, fertilizers and chemicals in the Black Sea region, including Ukraine, Russia, Romania, Hungary, Bulgaria and Poland. According to the information of the “Interfax-Ukraine”, after a comprehensive review of its grain and oilseed business in the Central and Eastern Europe, the Cargill decided to stop […]Next
German airline Lufthansa made its first flight to Lviv on April 30, after a one-year break. 79 passengers arrived in Lviv, which is almost 100% of the aircraft load. It is reported that in the first month the airline will fly three times a week, and in June the number of flights will increase to […]Next
PayPal Holdings has fulfilled its promise made last month by making its PayPal Cryptocurrency application available to all registered users in the United States. On October 21, the service was launched in test mode for a limited number of users. Commenting on the November 2 financial report, PayPal CEO Dan Shulman said that only 10% […]Next
It takes at least 10 years to reform Ukrainian industry. President Volodymyr Zelensky stated this during the Ukraine 30 forum. “Modernization of industry, which has not taken place in Ukraine so far, will take place this time. We are talking about modernization of large industry, any, not just TPP. But do not believe those who […]Next
Continuing a topic of the relations correct registration between investors and the builder we continue to inform about legal niceties of such relations possible options registration within a “Construction scam”special project. We have already said about how to arrange the agreement of share participation, the purchase and sale provisional agreement. Today it will be an […]Next
According to the National Bureau of Statistics of China, the country’s GDP grew by 4.9% year on year in the third quarter. China’s economy is recovering the fastest in the world from the COVID-19 pandemic – GDP decline by closing factories and quarantine in the first quarter of the year already fully compensated, and the […]Next
According to Bloomberg, a source familiar with the situation, German manufacturer of sportswear and accessories Adidas AG is considering the possibility of selling its brand Reebok. “In the coming months, the company will decide whether to start the sale process,” the source said. According to the interlocutor of the agency, the internal assessment of sales […]Next
Ukraine continues to work on prevention the Russian Nord Stream-2 gas pipeline from operating. The methods by which Kyiv hopes to prevent the launch of the gas pipeline were revealed by the head of Naftogaz Yuriy Vitrenko in an interview with Radio Svoboda. “The battle is lost, but the war is not lost. And our” […]Next
The Italian Competition and Market Administration has fined the Irish airline Ryanair 4.2 million euros for the fact that the carrier did not reimburse the cost of tickets for canceled flights after June 3, 2020. It is noted that the Antimonopoly Office recognized this practice as unfair after the easing of restrictions on movement in […]Next
The state food and grain corporation of Ukraine (SFGCU) provided an active work on previous years receivables return. As Ukrsadprom association reported,229 million of UAH and the taken measures into accounts of the corporation were still returned. Andrew Kovalenko, deputy director of economic security department and financial risks of JSC SFGCU noted: “Practically all receivables […]Next
Created by Bill Gates, Microsoft third time topped the annual ranking of the 100 most responsible US corporations. This was announced by Forbes on Wednesday, October 14. Also in the top five of the updated list, in addition to Microsoft, included only technological giants – NVIDIA, Apple, Intel Alphabet. “Forbes compiled the rating together with […]Next
In the world last week, coronavirus was found in another 2.4 million people – a record high since the beginning of the pandemic. This was reported by the WHO on Tuesday, October 20. “The number of new COVID-19 cases continues to grow rapidly, while the number of new deaths remains relatively stable … As of […]Next
The parent company of the Google – Alphabet announced that the company will invest to Bebor Technologies $ 380 million, – reports The Wall Street Journal. According to the deal, the Alphabet company will receive shares in the Bebor Technologies for $ 148 million. Dine Green, one of the head of Alphabet company expressed positive […]Next
For the first time, the National Bank fined a collection company for violating the requirements of ethical conduct in settling overdue debts. This was reported by the NBU. “The National Bank, as a body that regulates and supervises the activities of non-banking financial institutions, has revealed a violation of the requirements of the legislation on […]Next
According to Bloomberg, citing documents submitted to the Securities and Exchange Commission (SEC), the short-term rental service Airbnb plans to raise $ 2.6 billion in listing in the US and receive an estimate of $ 35 billion. If the company manages to raise $ 2.6 billion, Airbnb’s placement will be the fourth largest IPO in […]Next