The American company Google on Wednesday, March 3, announced its intention to abandon tracking the individual activity of users. Instead, the Internet giant will introduce new technologies that protect users’ privacy and allow advertising to be targeted without gathering information about them.
“People don’t have to accept that their online activity is tracked to benefit from relevant advertising. Advertisers don’t need to track individual consumer activity on the Internet to take advantage of digital advertising
Advances in aggregation, anonymization, on-device data processing, and other privacy-enhancing technologies provide a clear way to replace individual IDs, ”Google said in a statement.
“We expressly state that once the third-party cookies are gradually removed, we will not create alternate identifiers to track users as they browse the web and will not use them in our products,” said Google Product Management Director David. Temkin in his blog.
Google announced its intention to abandon the use of third-party cookies in its Chrome browser, which is the market leader, last year.
Instead, the company uses Federated Learning of Cohorts (FLoC) technology, which allows you to get no less effective results than when using personalized advertising based on user IDs. FLoC technology uses machine-learning algorithms to analyze user behavior on the Internet. At the same time, individual users are not identified but are divided into groups. This approach helps to obtain data about a wider audience without violating the privacy of individual users.
Company Continues Strategic Expansion Adding New Service Capabilities, Talent, and Broadening Nearshore Footprint SAN JOSE, Calif.—January 5, 2023— GlobalLogic Inc., a Hitachi Group Company and Digital Engineering Leader, today announced the acquisition of Hexacta, a Pan-Latin-America digital and data engineering company. The acquisition is part of GlobalLogic’s continued strategy to expand its offerings, and its […]
Last year, the global medical device market reached $532.62 billion, according to Mordor Intelligence. Ukrainian engineers are involved in the projects of key players, which occupy almost 10% of the market. This share can be estimated at 50 billion US dollars*. Domestic specialists create more than a hundred software solutions of various levels. These include […]
Новий власник Twitter Ілон Маск доручив інженерам попрацювати над перезавантаженням Vine, яке може бути готове до кінця нинішнього року. Про це повідомляє Axios. Зазначається, що інженерам компанії необхідно вивчити стару кодову базу відеосервісу, яка не змінювалася та не оновлювалася з моменту закриття, а саме з 2016 року, коли з’ясувалося, що майданчик не витримує конкуренції. Втім, одне з […]
Credit Agricole has been ranked first in the social responsibility rating of the banking sector, created by Standard-Rating based on the 2022 half-year results. The rating agency commended the bank’s contribution to the economy of Ukraine. The bank has paid UAH 100 million in taxes in advance, while issuing UAH 1.2 billion in loans under […]
From October 1, drivers must turn on the dipped headlights of the car outside the city. This helps to additionally mark the vehicle in conditions of low visibility within the autumn-winter period. GlobalLogic reminds about the importance of compliance with traffic rules and tells about the developments of Ukrainian engineers that affect road safety. In […]
Intellias, a global software engineering and digital consulting company, has announced the completion of its acquisition of Digitally Inspired, a fast growing, UK based peer, focusing on the Retail and eCommerce industry. “I am delighted to welcome the Digitally Inspired team to Intellias. It is symbolic that Intellias’ twentieth anniversary coincided with signing an agreement […]
3×4, a Web3 fundraising platform for non-profits, has been launched in Ukraine to bring innovative crypto & NFT fundraising to the rising number of social impact causes. 3×4 helps non-profit organizations to fundraise utilizing NFTs in collaborations with artists and brands while providing donors utility, revenue and transparency. The idea of 3×4 was born in […]
In order to present existing opportunities and draw attention of the international business community, UkraineInvest organizes an international forum with the participation of leading business representatives and expert environment of Ukraine and the world. The need to rebuild Ukraine creates a variety of attractive investment projects aimed at contributing to shaping a new economy of […]
German economy in the second quarter of this year decreased by 9.7% compared with the previous three months. This is evidenced by the final data of the Federal Statistical Agency of Germany (Destatis), according to Interfax-Ukraine. It is noted that this is the most significant rate of decline since the beginning of accounting rate in […]
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KSG Agro has received permission to export pork to Georgia. The first shipment is scheduled for June. “Pig-breeding business of KSG Agro has successfully passed the test of the National Food Agency of the Ministry of Agriculture of Georgia and received permission for the supply of pork to the country”, – said in a statement […]
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Apple has received a fine of € 318 million from the Italian regulatory authorities. Apple is accused of violating tax laws, namely in the tax evasion in Italy by transferring funds to Ireland. During the investigation, regulatory authorities found that the company deliberately transferred funds in the amount of € 880 million to Ireland, where […]
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Considering features of construction business of Ukraine, investors often come up against a situation when the builder isn’t able to fulfil properly the liabilities – whether it be a delay of the termination of a construction or “frost” of an object. As a rule, the majority of cases with liabilities execution suspension by the builder […]
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Nissan has introduced a new sports car Nissan GT-R NISMO Special Edition. The car is equipped with a dual 3.8-liter turbocharged V-6 engine with 600 horsepower and 481 Nm of torque. The sports car accelerates to 96 km/h in 2.8 seconds. The first sales in the US are expected this fall. The cost of the […]
NextSeeing a clear plan of debt restructuring, international lenders agreed to continue cooperation with UkrLandFarming in the agricultural sector. “Today we can see that efficiency UkrLandFarming fully restored, the financial situation is stable, and the lenders are configured to work with the holding in the future”, – said Nick Piazza, CEO of SP Advisors finance […]
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The multinational jewelry company Tiffany has filed a lawsuit in the court of the state of Delaware (USA) against the French luxury goods manufacturer LVMH (Louis Vuitton Moet Hennessy) for delaying the latest merger process. This was announced on Wednesday by the press service of the jewelry company. According to press service, LVMH group intentionally […]
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The state enterprise SETAM sold the most expensive lot of seized property on the electronic platform OpenMarket – the building of the hotel of the Military-St. Nicholas Monastery in Kyiv. The SETAM press service reported this. It is noted that the final price of the lot is 307.3 million hryvnias, which is 65 million hryvnias […]
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Holding LVMH Moet Hennessy-Louis Vuitton (LVMH) reported that on Monday, September 28, filed a counterclaim against Tiffany in a Delaware court over a failed merger agreement between the two companies. The French holding and the American jewelry house agreed to merge in November 2019. The parties signed the agreement under which LVMH had to pay […]
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BioNTech from Mainz and US pharmaceutical giant Pfizer have announced the successful third phase of clinical trials of the vaccine from COVID. The company said in a statement that registration is expected in November. According to the release, the third phase of clinical trials of BNT162b2 showed its effectiveness by more than 90% among trial […]
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In April, Ukraine’s international reserves increased by $ 965.30 million (by 3.6%) and as of May 1 amounted to $ 28 billion. This was reported on the website of the National Bank. “In April, they increased by 3.6%, taking into account foreign exchange earnings in favor of the government and the revaluation of financial instruments,” […]
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World oil prices of reference brands continue to rise on the news of the victory of the Democratic candidate Joe Biden in the US presidential election and information on the success of tests of the vaccine from COVID-19 of the American company Pfizer Inc. and German BioNTech. This is evidenced by trading data on Wednesday, […]
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During the past 5 years was invested about $ 10 million per year in the construction and modernization of the elevators of “Agroprosperis”. This was told by the CEO of the NCH Agribusiness Investment Fund – “Agroprosperis” Group of companies, Igor Osmachko in an interview to the Liga.Business. “For the moment, the structure of the […]
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In Ukraine it will be one less source of information. Ukraine Today is an online channel with International broadcasting, which is owned by Ukrainian businessman and former owner of Privat Bank Ihor Kolomoiskyi. The fact that in the near future Ukraine Today will stop their work became known from the publication of General Director of […]
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The “Bunge Ukraine” company launches a new oil-extraction plant in Mykolaiv region. The estimated capacity is 2400 t / day. According to the “APK-Inform”, as referred to the sources of the company, the “Bunge Ukraine” company plans to put into operation the oil-extraction plant in Mykolaiv region in the coming months. Currently, the pre-commissioning activities […]
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Switzerland is an amazing country, and not only in the sense of the unsurpassed beauty of the landscape, but also in the incredible economic performance having ultralow natural resources. Switzerland is a country with almost complete lack of mineral deposits. Most of the territory consists of mountain ranges of the Alps. There is everything you […]
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