The American company Google on Wednesday, March 3, announced its intention to abandon tracking the individual activity of users. Instead, the Internet giant will introduce new technologies that protect users’ privacy and allow advertising to be targeted without gathering information about them.
“People don’t have to accept that their online activity is tracked to benefit from relevant advertising. Advertisers don’t need to track individual consumer activity on the Internet to take advantage of digital advertising
Advances in aggregation, anonymization, on-device data processing, and other privacy-enhancing technologies provide a clear way to replace individual IDs, ”Google said in a statement.
“We expressly state that once the third-party cookies are gradually removed, we will not create alternate identifiers to track users as they browse the web and will not use them in our products,” said Google Product Management Director David. Temkin in his blog.
Google announced its intention to abandon the use of third-party cookies in its Chrome browser, which is the market leader, last year.
Instead, the company uses Federated Learning of Cohorts (FLoC) technology, which allows you to get no less effective results than when using personalized advertising based on user IDs. FLoC technology uses machine-learning algorithms to analyze user behavior on the Internet. At the same time, individual users are not identified but are divided into groups. This approach helps to obtain data about a wider audience without violating the privacy of individual users.
Company Continues Strategic Expansion Adding New Service Capabilities, Talent, and Broadening Nearshore Footprint SAN JOSE, Calif.—January 5, 2023— GlobalLogic Inc., a Hitachi Group Company and Digital Engineering Leader, today announced the acquisition of Hexacta, a Pan-Latin-America digital and data engineering company. The acquisition is part of GlobalLogic’s continued strategy to expand its offerings, and its […]
Last year, the global medical device market reached $532.62 billion, according to Mordor Intelligence. Ukrainian engineers are involved in the projects of key players, which occupy almost 10% of the market. This share can be estimated at 50 billion US dollars*. Domestic specialists create more than a hundred software solutions of various levels. These include […]
Новий власник Twitter Ілон Маск доручив інженерам попрацювати над перезавантаженням Vine, яке може бути готове до кінця нинішнього року. Про це повідомляє Axios. Зазначається, що інженерам компанії необхідно вивчити стару кодову базу відеосервісу, яка не змінювалася та не оновлювалася з моменту закриття, а саме з 2016 року, коли з’ясувалося, що майданчик не витримує конкуренції. Втім, одне з […]
Credit Agricole has been ranked first in the social responsibility rating of the banking sector, created by Standard-Rating based on the 2022 half-year results. The rating agency commended the bank’s contribution to the economy of Ukraine. The bank has paid UAH 100 million in taxes in advance, while issuing UAH 1.2 billion in loans under […]
From October 1, drivers must turn on the dipped headlights of the car outside the city. This helps to additionally mark the vehicle in conditions of low visibility within the autumn-winter period. GlobalLogic reminds about the importance of compliance with traffic rules and tells about the developments of Ukrainian engineers that affect road safety. In […]
Intellias, a global software engineering and digital consulting company, has announced the completion of its acquisition of Digitally Inspired, a fast growing, UK based peer, focusing on the Retail and eCommerce industry. “I am delighted to welcome the Digitally Inspired team to Intellias. It is symbolic that Intellias’ twentieth anniversary coincided with signing an agreement […]
3×4, a Web3 fundraising platform for non-profits, has been launched in Ukraine to bring innovative crypto & NFT fundraising to the rising number of social impact causes. 3×4 helps non-profit organizations to fundraise utilizing NFTs in collaborations with artists and brands while providing donors utility, revenue and transparency. The idea of 3×4 was born in […]
It may take Nvidia twice as long to get approval for its deal to buy Britain’s largest technology company, Arm Holdings, which is owned by Japanese financial conglomerate SoftBank Group. After the companies announced a $ 40 billion deal last September, the first hurdle was a class action lawsuit from Google, Qualcomm and Microsoft, which […]Next
For the first time, the National Bank has identified a list of critical infrastructure facilities in the banking system of Ukraine. This was reported on the regulator’s website on Friday, April 23. It is noted that such powers of the NBU are provided by the Law on Basic Principles of Cyber Security of Ukraine. “Objects […]Next
In China, two more developers are unable to repay their debts: Fantasia Holdings has been unable to repay bonds worth $ 205.7 million, and Sinic Holdings is uncertain about the repayment of $ 246 million in bonds, the BBC reports. The day before, trading in Evergrande shares was suspended on the eve of “an announcement […]Next
Infrastructure Minister Oleksandr Kubrak denied his deputy Anna Yurchenko’s statement about toll roads in Ukraine. The day before, she said that six such roads are planned to be built in Ukraine and called the estimated cost of travel on them. “I will explain why this information is not true, and what is really happening,” Kubrak […]Next
On 29 December last year, it took the deal on acquiring by Radekhiv sugar factory, which is one of the largest producers of sugar beet in the Ukrainian space, of four sugar factories belonging to agro-holding Mriia. It is reported by InVenture. According to Stepan Barna – The Chairman of Ternopil regional state administration , […]Next
The London Court of International Arbitration upends the long-term dispute between the Arricano Real Estate and Stockman Interhold in respect of ownership of the Sky Mall shopping center. For a long time the conflict over the asset has been one of the most high-profile cases and negative in the sphere of development of Ukraine. May […]Next
The American satellite company Kymeta announced the attraction of $ 85.2 million in the last round of financing. The round was led by Microsoft founder Bill Gates, who invested $ 78.5 million in the startup. Kymeta develops and manufactures high-speed satellite systems and antennas. The main product of the company is a flat satellite antenna […]Next
Allseeds group companies challenged in court the decision of the Vizirskyi village council (Odessa region) on the allocation of land for the berths of the “Energo Products Co., Ltd.” company (Odessa) in the Yuzhny sea port. The Comintern District Court of Odessa region (included in Allseeds Group) decided to suspend the decision on the suit […]Next
The Ukrainian authority continues bank privatisation allowing. For the present, Anti-Monopoly Committee of Ukraine (AMCU) gives the permission to Sergei Tihipko of Universal Bank purchasing through the Bailican Limited Company. AMCU provides also allowance to Sergei Tihipko on the mediated acquisition through the T.A.S. Overseas investments Limited company . He intends to buy shares of […]Next
One of the biggest Ukrainian trade and industrial groups Fozzy Group, which is a part of PJSC Holding Invest (Kyiv), has received permission from the Antimonopoly Committee for the purchase of Boguslavskii zavod prodtovariv (Kyiv region, city Bohuslav) and a plant for fish processing Vohni hestii (legal address – Kyiv, physical address – Zhytomyr). This […]Next
JP Morgan Chase will pay $ 307 million as a fine to regulatory authorities. The reason of such decision of the regulators is that the bank did not disclose the information about conflicts of interests to investors in the implementation of its own advertising investment products to clients. Based on the date of the Securities […]Next
In 2021, the Ukrainian economy will grow by 4%. This is stated in the updated IMF forecast. At the same time, next year growth will slow to 3.4%. Inflation in Ukraine is expected to increase to 7.9% in 2021 after declining to 2.7% in 2020, and to 6.8% in 2022. The current account surplus of […]Next
Automaker Lincoln Motor Company has introduced a new car Lincoln Nautilus. The basic version of the car has a 2-liter turbo engine with a capacity of 250 horsepower. The more powerful version is equipped with a 2.7-liter twin-turbocharged V6 engine with 335 hp. Both models have standard 8-speed automatic transmission. The interior of the car […]Next
In the background of the general election in the United States world oil prices jumped.This is evidenced by trading data as of Monday morning, November 9. And what about the election, according to preliminary data in the presidential race the Democrat Joseph Biden wins. Thus, the price of January futures for Brent oil on the […]Next
The European regulator on personal data protection has sent a preliminary order to American Facebook to stop the transfer of data of its users in the United States, according to the Wall Street Journal, citing sources familiar with the situation. “The EU’s privacy regulator has sent a preliminary order to Facebook for suspending the transfer […]Next
The management of the European Airbus Airline should find solutions to avoid the forced reduction of thousands of jobs. This was stated by Junior Minister of Economy of France Agnes Pannier-Rancher. “There should be no forced dismissals. This means that everyone should be able to choose and receive help, this is our line,” she said. […]Next