Why “to speak about itself” is so important for any business? In the conditions of the competitive struggle for money of the buyer bright, attractive advertizing is the integral attribute of successful business strategy. What is the main secret how to make the prospective client purchase what you are offered to buy for him ? Creators of these brands precisely know about it. LDaily prepared for you the list of corporations, whose advertizing campaigns lay claim to the most memorable.
Adidas: Impossible is nothing (2003). This advertising slogan has increased the profit of the company in three times and is still used.
Nike: Just do it. This advertising slogan, which was created in 1987, helped the company to become the leader among sportswear brands in the American market and earned corporations about 9 billion dollars.
Maybelline: Maybe she’s born with it. Maybe it’s Maybelline.The advertising campaign of the 1970th affected the American people so much that the profit of cosmetic brand for half a year has been grown by 4 times.
Coca-Cola: It’s the real thing (1971); Always Coca-Cola (1990); Life is Good (2001); Live on the coke side of life (2006). The red and white logo of Coca-Cola has been known by 94% of percent of Earth population . The company also claims that its name is the world’s second word, after “OK”, understood by one and all people. Coca-Cola spends for advertising more money than such corporations as Apple and Microsoft. For example, in 2011 the brand invested about 3,256 billion dollars while as Apple invested 933 million dollars in marketing.
McDonald’s: I’m lovin’ it. The slogan was created at the end of 2003 for the German network of fast food restaurants. But soon the slogan became so popular and all corporation has adopted it to itself.
Volkswagen: If only everything in life was as reliable as a Volkswagen (1980). The slogan has provided recognition of brand in 10 of 13 countries of Europe with which the Volkswagen company cooperated at that time.
Apple Inc.: Think different (1997). The campaign started in September 1997. It was incredibly successful, having returned to consumers confidence that they deal with a brand which perfectly understands their views. How this advertizing affected destiny of the company, there is no need to speak.
MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard (2009). The emergence of a slogan was connected with a release of MasterCard to the European market. An advertizing campaign was very successful. As of March 31, 2009, 195 million MasterCard cards were issued by MasterCard financial institutions across all Europe: the total amount of the issued cards has increased by 7,0%.
Utica Club: We drink all we can. The rest we sell (1965). Utica Club is the American producer of alcoholic beverages. The company was founded in the 1853 and managed “to hold on afloat” until the end of 2011. Not the last desert in it is the share of well thought over the advertizing campaign of the alcoholic brand.
Company Continues Strategic Expansion Adding New Service Capabilities, Talent, and Broadening Nearshore Footprint SAN JOSE, Calif.—January 5, 2023— GlobalLogic Inc., a Hitachi Group Company and Digital Engineering Leader, today announced the acquisition of Hexacta, a Pan-Latin-America digital and data engineering company. The acquisition is part of GlobalLogic’s continued strategy to expand its offerings, and its […]
Last year, the global medical device market reached $532.62 billion, according to Mordor Intelligence. Ukrainian engineers are involved in the projects of key players, which occupy almost 10% of the market. This share can be estimated at 50 billion US dollars*. Domestic specialists create more than a hundred software solutions of various levels. These include […]
Новий власник Twitter Ілон Маск доручив інженерам попрацювати над перезавантаженням Vine, яке може бути готове до кінця нинішнього року. Про це повідомляє Axios. Зазначається, що інженерам компанії необхідно вивчити стару кодову базу відеосервісу, яка не змінювалася та не оновлювалася з моменту закриття, а саме з 2016 року, коли з’ясувалося, що майданчик не витримує конкуренції. Втім, одне з […]
Credit Agricole has been ranked first in the social responsibility rating of the banking sector, created by Standard-Rating based on the 2022 half-year results. The rating agency commended the bank’s contribution to the economy of Ukraine. The bank has paid UAH 100 million in taxes in advance, while issuing UAH 1.2 billion in loans under […]
From October 1, drivers must turn on the dipped headlights of the car outside the city. This helps to additionally mark the vehicle in conditions of low visibility within the autumn-winter period. GlobalLogic reminds about the importance of compliance with traffic rules and tells about the developments of Ukrainian engineers that affect road safety. In […]
Intellias, a global software engineering and digital consulting company, has announced the completion of its acquisition of Digitally Inspired, a fast growing, UK based peer, focusing on the Retail and eCommerce industry. “I am delighted to welcome the Digitally Inspired team to Intellias. It is symbolic that Intellias’ twentieth anniversary coincided with signing an agreement […]
3×4, a Web3 fundraising platform for non-profits, has been launched in Ukraine to bring innovative crypto & NFT fundraising to the rising number of social impact causes. 3×4 helps non-profit organizations to fundraise utilizing NFTs in collaborations with artists and brands while providing donors utility, revenue and transparency. The idea of 3×4 was born in […]
Johnson & Johnson was one of the first companies to devote large resources to the fight against COVID-19 and vaccine development, and was one of the first to receive support from the US government. However, J&J is not currently one of the companies, who conducting clinical trials of its final vaccine candidates COVID-19 in humans. […]Next
The invention and distribution of coronavirus vaccines have made nine people billionaires. Euronews reported this with reference to the data of non-governmental organizations. “Nine new billionaires have a combined net worth of $ 19.3 billion, which is enough to fully vaccinate all people in low-income countries 1.3 times. Meanwhile, those countries have received only 0.2 […]Next
The German company Leoni AG will build a plant in Kolomyja, Ivano-Frankivsk region. This was reported by Dmitry Romaniuk, the head of the department of European integration and the development of tourism in Ivano-Frankivsk Regional State Administration. “The German company Leoni AG will build a new plant in Ivano-Frankivsk region (Kolomyja) and will create 8150 […]Next
Currently, there are almost 2 million entrepreneurs in Ukraine, and each of them pays an average of 13 thousand hryvnias a year. Thereby, in 2019, the turnover of the PIF`s economy amounted to 1 million dollars. “Over the past eight years, revenue from private individuals to the budget have increased by 24 times. In the […]Next
Facebook in Australia will block the ability to view and share the news. The head of the Australian branch of the company William Easton stated this on Thursday, February 18. This decision is a response to the bill of the Australian government, which will force Google and Facebook to pay the media for the original […]Next
The net profit of one of the world’s largest investment banks JP Morgan Chase (USA) in January-September 2020 decreased by 39% compared to the same period last year and amounted to 16.995 billion dollars, according to the report of the investment bank. Adjusted earnings per share were $ 5.09 against $ 8.15 a year earlier. […]Next
American carmaker Ford is recalling more than 661,000 Ford Explorer crossovers in North America due to problems with disconnecting the roof rails. Reuters reported this the day before. The US National Highway Traffic Safety Administration requested a recall. If necessary, the dealer will install special pins and replace the damage. Since the beginning of 2020, […]Next
Bank Arkada was declared insolvent due to a reduction in capital. The head of the National Bank Kyrylo Shevchenko spoke about the reasons for the bank’s withdrawal from the market on Wednesday, August 26. “The reason for withdrawing the bank from the market is to reduce the capital ratio to less than one third of […]Next
The profits of the American technology companies Apple, Microsoft and Alphabet increased significantly in the second quarter of 2021. This was reported by the BBC. It is noted that Apple’s profits have increased to 21.7 billion US dollars over the past three months amid an increase in purchases of 5G iPhone. Microsoft generated $ 16.5 […]Next
In the second quarter of 2020, the Anglo-Dutch oil and gas corporation Royal Dutch Shell will write down assets worth up to $22 billion on new oil and gas price forecasts. This was reported in the press release of the company. Shell revised its medium- and long-term price forecasts, reflecting the expected effects of the […]Next
Shares of Uber, which rose on 16.7% since the beginning of the year, fell 2.65% after the close of trading on Thursday, in response to the results of the second quarter. Uber management called the quarter “the hardest in history”, given the sharp drop in passenger traffic due to the COVID-19 pandemic. At the same […]Next
And again we return to the theme of PrivatBank: not because of the desire to discuss again , perhaps, one of the most resonant events in the past year, but from a desire to understand and clarify some of the nuances of the case. To do this, we asked for a comment to one of […]Next
The owner and president of DCH Oleksandr Yaroslavsky is ready to attract $ 1 billion in investments in the restoration of the Kharkiv Aviation Production Enterprise. This statement is published on the official website of the DCH. “The DCH Group is ready to take responsibility for the resumption of domestic aircraft construction and raise $ […]Next
In 2020, corruption caused JSC Ukrzaliznytsia 8 billion hryvnias in losses. The head of the Temporary Investigation Commission of the Verkhovna Rada on UZ Yulia Hryshyna with reference to NABU data announced this. “NABU has carried out significant analytical work on Ukrzaliznytsia’s procurement. Detectives estimated Ukrzaliznytsia’s losses from corruption in procurement at UAH 8 billion […]Next
Skype Limited company reported about additional service start within the Skype application of the same name. OpenDataBot is a program which is directed to monitoring of information of the entities state registry and operational informing owners on entering of any changes into the register. In other words: service is expected counteraction to raid. It is […]Next
Ferrari and Lamborghini announced the termination of official deliveries of its supercars on the territory of Ukraine in 2016 due to the unstable situation in the local market. This was announced by Victor Postelnikov the “Vipos” CEO who sell these models. “Because of the situation in the country, our market is not ready today to […]Next