Why “to speak about itself” is so important for any business? In the conditions of the competitive struggle for money of the buyer bright, attractive advertizing is the integral attribute of successful business strategy. What is the main secret how to make the prospective client purchase what you are offered to buy for him ? Creators of these brands precisely know about it. LDaily prepared for you the list of corporations, whose advertizing campaigns lay claim to the most memorable.
Adidas: Impossible is nothing (2003). This advertising slogan has increased the profit of the company in three times and is still used.
Nike: Just do it. This advertising slogan, which was created in 1987, helped the company to become the leader among sportswear brands in the American market and earned corporations about 9 billion dollars.
Maybelline: Maybe she’s born with it. Maybe it’s Maybelline.The advertising campaign of the 1970th affected the American people so much that the profit of cosmetic brand for half a year has been grown by 4 times.
Coca-Cola: It’s the real thing (1971); Always Coca-Cola (1990); Life is Good (2001); Live on the coke side of life (2006). The red and white logo of Coca-Cola has been known by 94% of percent of Earth population . The company also claims that its name is the world’s second word, after “OK”, understood by one and all people. Coca-Cola spends for advertising more money than such corporations as Apple and Microsoft. For example, in 2011 the brand invested about 3,256 billion dollars while as Apple invested 933 million dollars in marketing.
McDonald’s: I’m lovin’ it. The slogan was created at the end of 2003 for the German network of fast food restaurants. But soon the slogan became so popular and all corporation has adopted it to itself.
Volkswagen: If only everything in life was as reliable as a Volkswagen (1980). The slogan has provided recognition of brand in 10 of 13 countries of Europe with which the Volkswagen company cooperated at that time.
Apple Inc.: Think different (1997). The campaign started in September 1997. It was incredibly successful, having returned to consumers confidence that they deal with a brand which perfectly understands their views. How this advertizing affected destiny of the company, there is no need to speak.
MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard (2009). The emergence of a slogan was connected with a release of MasterCard to the European market. An advertizing campaign was very successful. As of March 31, 2009, 195 million MasterCard cards were issued by MasterCard financial institutions across all Europe: the total amount of the issued cards has increased by 7,0%.
Utica Club: We drink all we can. The rest we sell (1965). Utica Club is the American producer of alcoholic beverages. The company was founded in the 1853 and managed “to hold on afloat” until the end of 2011. Not the last desert in it is the share of well thought over the advertizing campaign of the alcoholic brand.
It may take Nvidia twice as long to get approval for its deal to buy Britain’s largest technology company, Arm Holdings, which is owned by Japanese financial conglomerate SoftBank Group. After the companies announced a $ 40 billion deal last September, the first hurdle was a class action lawsuit from Google, Qualcomm and Microsoft, which […]
The American company Tesla demonstrated on Thursday in Fremont (California) its new electric car Model S Plaid. The presentation, led by Tesla Chairman Elon Musk, was broadcast on the company’s website. According to the businessman, critics have previously pointed out that the updated version of the Model S car will be “insanely fast”, and expressed […]
The American pharmaceutical company Pfizer may apply for permission to use its oral drug for the treatment of COVID-19, at the end of this year. This was announced on Thursday by the Chairman of the Board and Chief Executive Officer of Pfizer Albert Burla. “In addition, our scientists are developing an oral drug to treat […]
The downturn in Ukraine’s economy in the first four months of 2021 slowed to 0.2%, according to a preliminary estimate by the Ministry of Economy. “The Ministry of Economy estimates a slight reduction in GDP at 0.2% (down 2% in the first quarter of 2021 by 4.9% over the four months of 2020),” the statement […]
During a visit to Washington, the head of Naftogaz Yuri Vitrenko commented on searches of the company in the case of non-payment of VAT for 2.7 billion hryvnias for Russian gas. “On the one hand, the State Fiscal Service constantly checks Naftogaz. That is, there is nothing surprising in the fact that there is another […]
The American division of the automaker Volkswagen AG reported a data leak, which affected more than 3.3 million customers and potential buyers in North America. Reuters with reference to the Volkswagen Group of America reported this. “The leak occurred after one of the company’s suppliers in the period between August 2019 and May 2021 left […]
El Salvador was the first in the world to legalize bitcoin as an official means of payment. Such a law was passed by the country’s parliament. 62 parliamentarians supported the bill, 19 voted against, and three abstained. President Nayib Bukele intends to sign the law soon, after which it will take effect “immediately”. Thus, accepting […]
Pfizer will test its COVID vaccine in children under 12 years of age. Radio Svoboda reported this with reference to the company’s statement. The study will involve up to 4,500 children in the United States, Finland, Poland and Spain. The drug is already approved for use in emergencies for adolescents 12 years and older in […]
Shares of Dell Technologies rose after the company released results for the second quarter of fiscal 2021, which ended July 31 this year. Since the beginning of the year, shares of Dell Technologies have risen by about 21.5% compared to the growth of the S&P 500 by 7.85%. Dell reported a decrease in earnings per […]
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UK will provide humanitarian assistance to Ukraine in the amount of 6.5 million dollars to support the regions in the east of the country affected by the armed conflict and the pandemic, said in the statement issued by the Foreign Ministry of the United Kingdom. This was reported by TASS. As specified, the allocation of […]
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The Supreme economic court of Ukraine made the statement on the official site, concerning initiation of Garant-Auto insurance company bankruptcy proceedings on September 21, 2016 . On October, 17, the Economic court of the Kyiv city began insolvency proceeding in this case. Insolvency proceeding is open based on the statement of the creditor: MTIBU (Motor […]
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Last year, the Commercial Court of Kyiv initiated a suit of the SANOF I company to the State Intellectual Property Service of Ukraine and to the “Kyivmedpreparat”, PJSC about completely voidance of Certificate of Ukraine on sign for the goods and services № 187104. The object of dispute has become a “SONAFІT” trademark registered company […]
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Ukraine has repaid a $ 350 million loan to Deutsche Bank AG London ahead of schedule this week, Interfax-Ukraine reports citing a source. Including interest, the payment was about $ 354 million. Ukraine took this loan in December last year for up to six months at a rate of up to three-month LIBOR + 5.75%, […]
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The Tesa company (LLC) sold shares of Investbank to Alexey Kotovskyi. There was a requirement of the National Bank ownership structure. This was announced on the bank’s website. At the moment Alex Kotovskij owns 41.2% of the share capital of the bank. The financial institutions report says that the National Bank held an additional issue […]
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On March 4, the social network Facebook lifted the ban on showing political advertising, which was imposed after the November US presidential election. We introduced this temporary ban after the November 2020 elections to avoid confusion or abuse after the Election Day. Unlike other platforms, we require authorization and transparency not only for political and […]
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Recently, the Antimonopoly Committee of Ukraine allowed the company NAP II Holdings B.V. (Netherlands), controlled by the NCH Capital (USA) to acquire more than 50% of the shares of two agricultural enterprises in the Khmelnitskyi region. This is stated on the AMCU website. The permission granted for the purchase of the shares of the companies […]
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Panasonic Corporation shareholders intend to invest $ 260 million in the continuation of construction for production of solar plant in the State of New York (Buffalo). This is reported by foreign journalists edition of The Wall Street Journal referring to representatives of the Japanese company. According to official information, the company will be put into […]
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Chinese companies continue to actively increase their presence in the business world. Recently it became known that the company Dalian Wanda Group, which specializes in the construction of residential and commercial property, acquires the major USA cinema-company Legendary Entertainment for $ 4 billion. After the implementation of the agreement, most of the shares will pass […]
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Chinese social network TikTok trying through the courts to appeal the decree of US President Donald Trump, which provides for a ban on its activities in the country, if it is not sold to an American company. This was reported by Interfax-Ukraine on Tuesday, August 25, with reference to the Chinese media. “It is not […]
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The multinational jewelry company Tiffany has filed a lawsuit in the court of the state of Delaware (USA) against the French luxury goods manufacturer LVMH (Louis Vuitton Moet Hennessy) for delaying the latest merger process. This was announced on Wednesday by the press service of the jewelry company. According to press service, LVMH group intentionally […]
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On Thursday, Amazon announced the release of its updated smart glasses Echo Frames starting on December 10. Now everyone will be able to buy it. The new product from Amazon for $ 250 will go on sale just before the holiday weeks, which is a good time to start the release. Analysts and market experts […]
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A staff lawyer or a freelance consultant? This question was asked by many businesses, if not by all. And any of the control of management found both pluses and minuses of each option. Some people prefer in-house lawyers (corporate – in house), because they know the situation “from within”, while others are trying to involve […]
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January 17 of this year it became known on completion of the procedure of purchase of one of the largest in Eastern Europe IT-company SoftServe assets of Polish developer Coders Centre software, as reported online edition Inventure. The exact amount of the said financial transaction is not advertised, but experts believe that it is between […]
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The Cabinet of Ministers of Ukraine allowed the state Ukrgasbank to sell to the enterprise of agricultural companies Kernel Group rights to the loan of the private joint-stock company Creative for $95,753,000, transmit “Ukrainian News”. The order has been agreed by the National Bank. Collateral for loans was performed the complex for the production of […]
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