Why “to speak about itself” is so important for any business? In the conditions of the competitive struggle for money of the buyer bright, attractive advertizing is the integral attribute of successful business strategy. What is the main secret how to make the prospective client purchase what you are offered to buy for him ? Creators of these brands precisely know about it. LDaily prepared for you the list of corporations, whose advertizing campaigns lay claim to the most memorable.
Adidas: Impossible is nothing (2003). This advertising slogan has increased the profit of the company in three times and is still used.
Nike: Just do it. This advertising slogan, which was created in 1987, helped the company to become the leader among sportswear brands in the American market and earned corporations about 9 billion dollars.
Maybelline: Maybe she’s born with it. Maybe it’s Maybelline.The advertising campaign of the 1970th affected the American people so much that the profit of cosmetic brand for half a year has been grown by 4 times.
Coca-Cola: It’s the real thing (1971); Always Coca-Cola (1990); Life is Good (2001); Live on the coke side of life (2006). The red and white logo of Coca-Cola has been known by 94% of percent of Earth population . The company also claims that its name is the world’s second word, after “OK”, understood by one and all people. Coca-Cola spends for advertising more money than such corporations as Apple and Microsoft. For example, in 2011 the brand invested about 3,256 billion dollars while as Apple invested 933 million dollars in marketing.
McDonald’s: I’m lovin’ it. The slogan was created at the end of 2003 for the German network of fast food restaurants. But soon the slogan became so popular and all corporation has adopted it to itself.
Volkswagen: If only everything in life was as reliable as a Volkswagen (1980). The slogan has provided recognition of brand in 10 of 13 countries of Europe with which the Volkswagen company cooperated at that time.
Apple Inc.: Think different (1997). The campaign started in September 1997. It was incredibly successful, having returned to consumers confidence that they deal with a brand which perfectly understands their views. How this advertizing affected destiny of the company, there is no need to speak.
MasterCard: There are some things money can’t buy. For everything else, there’s MasterCard (2009). The emergence of a slogan was connected with a release of MasterCard to the European market. An advertizing campaign was very successful. As of March 31, 2009, 195 million MasterCard cards were issued by MasterCard financial institutions across all Europe: the total amount of the issued cards has increased by 7,0%.
Utica Club: We drink all we can. The rest we sell (1965). Utica Club is the American producer of alcoholic beverages. The company was founded in the 1853 and managed “to hold on afloat” until the end of 2011. Not the last desert in it is the share of well thought over the advertizing campaign of the alcoholic brand.
Apple Inc, according to a lawsuit filed by Epic Games Inc., must allow mobile app developers to redirect users to alternative resources to pay for services in the App Store. The Wall Street Journal reported this. A 30% commission is now charged on each purchase. Judge Yvonne Gonzalez Rogers concluded that Apple’s practice was uncompetitive […]
The World Bank will provide Ukraine with a second tranche of $ 350 million, but subject to certain conditions. WB Vice President for Europe and Central Asia Anna Bjerde told Interfax-Ukraine what exactly is expected from Kyiv. “The prospects for the second tranche of the Economic Recovery Development Policy Loan depend on maintaining an adequate […]
September 13, 2021 — Stockholm, Sweden — Beetroot AB, the tech division of the Beetroot ecosystem, opens a new location in Mariupol, Ukraine. The company is currently accepting applications for over fifty software development vacancies in its international client projects. In Mariupol, Beetroot will focus on building teams of tech specialists to work on a […]
The American multinational corporation Google, fined in France for copyright infringement, has announced its intention to appeal the decision of the French regulatory authorities. This was announced on Wednesday, September 1, the chairman of the board of Google France Sebastien Missoff. “We do not agree with some legal nuances and consider the amount of the […]
As of September 1, 11,499 agreements have been concluded within the land market. Poltava (2,873.6 ha) and Kharkiv (2,747.4 ha) regions are in the lead. This was reported by the press service of the Ministry of Agrarian Policy. It is noted that 4836 notaries have applied for access to the State Land Cadastre. A total […]
In the first half of 2021, Metinvest earned $ 2.769 billion compared to a loss of $ 240 million a year earlier, according to the company’s press service. According to the financial report, as of June 30, the Group’s net debt decreased by 52% since the beginning of the year – to $ 1.016 billion, […]
The State Property Fund of Ukraine has put the Vinnytsia diamond processing plant Crystal up for privatization auction for almost 90 million hryvnias. This is stated in the message of the Foundation. It is noted that the plant not only cuts and grinds precious stones, but also makes jewelry. They produce more than five thousand […]
In the first half of the year, the National Bank suffered UAH 12 billion in losses, according to the central bank’s press service. In this regard, next year, according to the forecast, the NBU will transfer to the budget UAH 13.6 billion, which is 1.8 times less than this year (UAH 24.4 billion). It is […]
French entrepreneur plans to open the first Ukrainian truffle farm in Kharkiv region. Edouard Henon,the owner of the oldest in Bordeaux truffle plantation, plans to organise a truffle farm in the territory of the regional Kharkiv park landscape .He is sure that all conditions, necessary for the cultivation of a delicacy, are in the Kharkiv […]Next
Large tobacco company Philip Morris couldn’t prove that the new Australian legislation, which involves standardized packs for all manufacturers of cigarettes, violates the intellectual property rights of the brand. The company filed a lawsuit against the Government of Australia to the arbitration court in Singapore, that refused to consider the case on the grounds that […]Next
On December 12, 2019, Kyiv City State Administration held an International Roundtable on Land Legal Relations organized by the Union of Real Estate Specialists of Ukraine SFNU and the Ukrainian Chapter of FIABCI International Real Estate Federation. Representatives of the Ukrainian real estate market and agrarian sector participated in the event. A teleconference was held […]Next
Ihor Doroshenko has been left in the predetention center. The appellate court of Kyiv rejected a request of Ihor Doroshenko, an ex-chairman of the board of Mikhaylovsky bank to be entitled to plead and left it in the predetention center — the press service of Appellate court of the Kyiv city reports. Therefore, the judge’s […]Next
Problems with the supply of the AstraZeneca vaccine to the European Union are partly because the contract plant in the Netherlands has not yet delivered a single dose, the Financial Times reported on March 14. The Leiden plant is one of the main producers of the active substance of the vaccine, along with the plant […]Next
The consolidated net profit of the world’s largest retail chain, American Walmart, for the nine months of 2020-2021 fiscal year (February-October 2020) increased by 44% and amounted to $ 15.714 billion, according to a press release. Walmart’s adjusted net income per share for the nine months was $ 5.48 against $ 3.74 in the same […]Next
Chinese internet giant Tencent Holdings has made an offer to buy Leyou Technologies Holdings, which estimates this video game developer at 11.61 billion Hong Kong dollars ($ 1.5 billion), writes The Wall Street Journal. Tencent plans to pay for the full transaction with money, without attracting outside funding, and is willing to pay $ 3.3219 […]Next
There are more and more services every day that you can use with your own gadget from home. For business in the field of HoReCa, interaction with customers in the digital world is crucial. After all, guests are accustomed to convenient one-click booking, reminders about their reservations and more. Today, business owners are actively developing […]Next
The Cabinet of Ministers has set the maximum allowable amount of the basic annual fee for the services of a member of the Supervisory Board of NJSC Naftogaz of Ukraine for UAH 6.328 million (about $ 19 thousand per month at the current exchange rate). The government portal reported this. Thus, according to Resolution №503 […]Next
Due to the elimination of corruption patterns in the energy sector, the State Treasury has saved 140 billion UAH. On this figure notified the head of the government of Ukraine Volodymyr Hroisman in an interview to the national news agency Ukrinform. According to the Prime Minister the compensations for Naftohaz and LMKP Teplokommunenergo were hundreds […]Next
Sales growth for Volvo Cars in the first quarter of 2021 was 40.8% compared to the same period last year. He became the best in the history of the Swedish automaker. Total sales for this period reached 185,698 cars, compared to 131,889 cars for the same period last year. Compared to the first quarter of […]Next
What is the current situation with investment in the pharmaceutical and medical sector of Ukraine? Can we expect the prosperity? If yes, then when? If no, then why? What may attract, and what may prevent? Investments background Investments in the medical sector of Ukraine are considered to be one of the most promising according to […]Next
The American pharmaceutical company Bristol-Myers Squibb announced that it will buy biotech MyoKardia for $ 13.1 billion. Quotes of the MyoKardia at the previous trading increased by 59%. Bristol will pay $ 225 for each share of the MyoKardia, corresponding to 61% premium to the value of the company’s securities at the close of trading […]Next
According to the State Statistics Service, as of January 1, 2017, there are 15 206 join-stock companies registered in Ukraine, 3 122 of which are the public companies. Although the Ukrainian independence celebrates its 25- year anniversary already, only recently the national business has started to review the governance system and the system of effective […]Next
The United Nations has raised its GDP growth forecast to 5.4% (from 4.7% in January) in 2021. This is stated in the report of the organization. According to the UN, after a sharp decline of 3.6% in 2020, the world economy is expected to grow by 5.4% this year. It is noted that global growth […]Next
One of the most famous car companies will get a multi-million fine for concealment of information in the financial statements for regulators. The supervisory authorities in the US announced that they intend to impose a fine on US-Italian concern Fiat Chrysler in the amount of $ 70 million for a significant underestimation of the number […]Next